I was perversely inspired to write this because of a recent gorgeous direct mailing I received from local French restaurant. They did a lot of things right. There was some beautiful photography that captured the essence of this charming little bistro. They described how the restaurant ...

A website structure is much more than a bunch of sections that house content. You must consider the context in which website visitors approach your information to design a truly engaging website experience.

Due to the wide spread nature of internet and web 2.0 trend the online presence is becoming increasingly competitive. Search engines are continuously working towards improving their search results to give accurate and relevant information to the users.

Commentary on how best to use web analytics to serve your business in both the short-term and long-term.

Bernie Borges' new book: Marketing 2.0: Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie's book aims to give a macro view of social media marketing with a focus on "what it is" and "how" small and medium size businesses (SMB) can develop a strategy, imp...

infoGROUP a provider of data driven and interactive resources for targeted sales, marketing and research solutions today announced a license renewal agreement that includes infoUSA premium local search content to be used in Bing, Microsoft Corp.’s new decision engine. Content will surf...

No big surprise, but overall advertising budgets are declining. The biggest increase of 34% CAGR will be in social media which is quickly becoming what marketing never had the ability to be before which is the most efficient and scalable conversation strategy available. Interactive mar...

An affiliate is someone who sells another businesses products or services on their behalf and/or provides leads for that business and gets paid a percentage of what is passed on or sold. You don’t have to deal with warehousing, customer complaints, pricing and so many of the other hass...

The Secrets of Corporate Blogging. I would like to begin with defining what corporate blogging is. There are actually four types of blogs that can be considered corporate blogs; I will list these definitions later. For now, suffice to say that I am most interested in corporate blogging...

No. Their ever shrinking content reduces them from ‘must read’ to ‘why bother?’ For centuries, print magazines and newspapers had a publishing information monopoly. Even when the consumer universe began to rely more on radio and TV, the business to business media was the only route to ...

Joel Spolsky doesn't need my help in defending himself. But since he's my favorite blogger and a person I highly respect, I feel obligated to speak up. Mr. Curt Monash has written an article implying that Joel overestimates his importance while not achieving that much since he was able...

Antivirus software developer CyberDefender, an innovative security software company founded in 2003 downturn, went public in 2005 and has thrived, even in the current market meltdown securing personal computers. What downturn? Some tech companies are in full b(l)oom - CyberDefender, LA...

Finally this evening I called 90 256 8564012, the phone number listed on his Website "about" page. Apparently the number was his home phone number also listed on his website as this address: Avukat Faruk Haksal, Didim Akbük Cumhuriyet Mahallesi 1. Kordon Numara 26 Aydın, Turkey. Appare...