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Wireless game playing is already a big business. Combined with company branding to a targeted audience, the potential for wireless ad campaigns skyrockets. PespsiCo has been one of the first international companies to get the ball rolling.
Marketing mobile technologies to consumers as the 'the Internet in the palm of your hand' may have been an oversell. It's time for hte industry to figure out practical ways for consumers to use mobile applications.
Paul Eisenstein, publisher of THECarConnection.com, reports from the June 15-16 EyeForAuto Conference in Detroit that the repeat purchase rate on telematics service is low. That is, once current telematics customers finish their free first year of service, they refuse to pay the annual...
We've all seen it - the driver in rush-hour traffic reading the paper, a parent turning toward the backseat looking after a young child, a driver and passenger engaged in a heated discussion and, of course, the people who talk animatedly on their cell phones, oblivious to the world. Th...
I'm looking at my huge field of corn, millions of ears ready for harvest, every one genetically engineered to be identical. From the root structure to the tips, every stalk's the same, and offers the maximum yield made possible by modern science. But enhancing production is only part o...
Wireless text messaging (or SMS) is a juggernaut in almost every GSM mobile operator network on the planet. Here's a look at some of the reasons why it hasn't yet caught on in the U.S.
Will machine-to-machine communications be the Internet technology trend of the 2010s? Does what we see of M2M today constitute the first signs of a technological development that may turn out to be as revolutionary as the PC era and the Internet at the end of the 20th century? Will the...
WBT: Can you share your operator and WAP Forum executive perspective on WAP 2.0? Mike Short: We're very excited about WAP 2.0, because XHTML and TCP/IP will bring more developers and more consistent standards to WAP. We need standards so users can receive content whenever and wherever ...
Anyplace, anytime learning has become a reality. Innovative training programs - especially for the mobile workforce - have already resulted in significant ROI. As the market evolves, and industry-standard protocols are resolved, demand will explode.
Companies are always risking their business, betting on what will be happening next year, and how they can make money out of it. The trick is to get it right. We all know that we work in a fast-moving industry. Even before wireless communications raced ahead, the IT field was a...
Just as northern California drew the greatest technical talent in the semiconductor industry to Silicon Valley, southern California has become a hotbed for the telecommunications industry in San Diego. This mecca for engineers, software developers, and technical managers has also becom...
There are three critical questions you must consider when investigating mobile synchronization and data-management solutions. Mobile devices are entering the corporate enterprise in two distinct ways. The first is through the traditional IT infrastructure in which IT managers standardi...
Wireless and mobile networks have the potential to provide new levels of security and confidence, as long as we design them that way. With open networks, the responsibility for creating a secure environment must fall to whoever deploys the application, not the network itself. Every day...
What better way to highlight the issues that need to be addressed by wireless information providers (i.e., Reuters, Instinet), wireless software tools vendors (e.g., SpiritSoft), and wireless terminal providers (e.g., Compaq) than by looking at a day in the life of a typical businesspe...
We've all heard the promises that 3G will deliver a plethora of full-motion, audiovisual streaming applications and services. But at what cost? Operators will have to charge for these - over and above anything delivered so far - then convince you that they'll be worth paying for. Exagg...
NTT DoCoMo has announced plans to list on the New York Stock Exchange in September, launching what is expected to be one of the most heavily traded American Depositary Receipt (ADR) programs by a Japanese company.
Welcome to WBT's inaugural 'M-Campaign Watch' column where we'll look at a variety of marketing schemes - some in the U.S., some abroad, some successful, some not - but all bound to give you your own ideas.
One of the most critical initiatives that faces modern business executives is the need to improve efficiency. Savvy companies continue to drive costs out of their business model in order to improve the bottom line. Is this a sound business practice? Absolutely.
In the past year NTT DoCoMo has spent $14.7 billion building up a portfolio of European and U.S. telecom interests, including a 15% stake in KPN Mobile of the Netherlands, which is suffering from high debts incurred through its purchase of 3G licenses.
3G is not yet fully established, but the promise of increased bandwidth and greater speed has encouraged the development of more sophisticated wireless applications that can use this higher capacity.
Despite a massive marketing drive from the entire Scandinavian telco industry, it turns out that WAP users are typically abandoning use of the technology after just a short time. Businesses, too, iare cold-shouldering WAP.
As mobile computing becomes more widespread, the need for mobility support for Internet devices increases. The number of mobile computers is expected to soar. Cellular phones that offer IP services based on WAP or GPRS are already available, and their number will increase rapidly. 3G c...
Within four years one out of four people on the planet will be wirelessly connected via a mobile device. These mobile devices will soon become an integral part of an individual's personal area network and daily experience. Whether it's a voice-enabled PDA or a smartphone, each device w...
There's no need to always wait for technology to catch up with the way you want to use it. Here's a real wireless app that offered return on investment even in its first year... This particular customer was in a business that serviced industrial customers on a route-oriented basis.
As location-based wireless Internet services become more advanced, so does end-user security and privacy technology. The notion that an application or business can 'track' a mobile user is creating major privacy concerns. The wireless Web, labeled by many as 'The First Big Market Oppor...
The health-care industry is about to lead the way in personalization, but I'm afraid their example won't be a good one to follow. In the wireless industry we discuss personalized content, commerce, and advertising. The principles and challenges are the same, and so is the solution.
The Mobile Internet's unique attributes make it very different from its sister, the World Wide Web. Lack of a keyboard, small display screen, and slow networks all contribute to the wireless Web's reputation of being difficult to get around. Furthermore, people's usage patterns on the ...
Confused about the time and cost involved in taking your enterprise wireless? Will it be worth it? The first step is to make a clear assessment. The next can lead to a spiraling return on investment... Last year, the market fell victim to the wireless-hype tsunami. We were awash in the...
Handset manufacturers did a poor job marketing WAP. With GPRS they'll get another chance, but they'll have to use it wisely. The relationship between WAP and marketing has been mediocre since WAP's introduction more than a year ago. In commercials created by the handset vendors, the WA...
In our last issue, WBT Editorial Advisory Board member Anita Osterhaug gave readers a heads-up about mobile Java ('It's user-centric...and it's coming,' [v. 1 n. 3]). In this issue it's only natural that we take a closer look at some mobile Java that's actually arrived: this month Poin...
Every weekday morning, weather permitting, Kiyoyuki Tsujimura pedals his bicycle to the station where he boards one of Tokyo's notoriously congested commuter trains to make the journey into the heart of the city.
Driven by a common vision to mobilize the wireless world, CEO Lonny Avital and CTO Ran Margalit, cofounders of Hoboken, NJ- based NTTX, set out to resolve the question facing people on-the-go everywhere...how best can we remain fully functional while on the move?
WBT interviews John Sculley and David Steinberg about InPhonic... and in doing so takes us behind the scenes of a big player in the fast-emerging 'wireless management' space. InPhonic, Inc., of Washington, DC, is the largest developer of virtual private wireless networks in the United ...
Cyberspace is a new domain, overlaying the physical world with a bypass network that allows us to reconstruct many aspects of human activity without respect to geography. It is much more than just Web sites and discussion rooms. It has a multitude of dimensions and trillions of potenti...
As the market for PDAs and mobile phones grows, companies roll out their new models and marketing strategies, understanding that success or failure lies with the whims of consumers. Most times, if offered the choice between two devices with different levels of technology, the market wi...
Short Message Service (SMS) has proven to be an unexpected success for mobile telecom operators. Practically ubiquitous on European handsets, at its simplest, it allows the sending of short (up to 160 character) text messages, which are typically received within 5 to 30 seconds of bein...
Handset and PDA manufacturers love me. That's because in any given year, I'm likely to lose, and therefore buy, at least three cell phones and two PDAs. I really don't know where they go. I suspect they get left behind in rental cars, airport lounges, and hotel rooms. Once I even found...
How did northern Californians cope without wired voice and data communications, e-mail, and e-commerce - all dependent on uninterrupted electricity? The lucky folks did well. These smart Californians got their hands on the prototypes of wireless handheld computers from Handspring and A...
All the buzz and bustle from the show floor of CTIA's Wireless 2001 event, held recently in Las Vegas, Nevada It took place in March, everyone was there, and it was...big.
Fred is strolling down Fifth Avenue when he suddenly hears several loud beeps from his cell phone. He quickly reaches for it, only to discover that it's Starbucks, offering 10% off lattes purchased within the next 30 minutes. Well, it just so happens he's right in front of Starbucks, a...


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