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It is difficult to ignore Herman Cain’s charisma. Everyone I have spoken to seems to find the Republican presidential candidate likeable. The former Godfather’s Pizza CEO certainly comes across as someone who knows a lot more than how to sell pizza. In last night’s debate in New Ham...Oct. 14, 2011 03:00 PM EDT Reads: 2,113
I saw this morning that CNBC had a slideshow on Jobs People Hate. Marketing was mentioned as no. 10, indirectly mentioned as Product Management at no. 3 and coming in at no. 2 was Director of Sales and Marketing. The reasons they are listed? Lack of direction and an absence of oppor...
After working on it for over a year now, I'm happy to say that Buyer Steps is now available to be purchased at Amazon. I have already spoken to a few CEOs about what's in the book and the messages clearly resonate on what their biggest concerns are in regard to marketing and sales.
Bu...
Smile, leading integrator of open source solutions in Europe, announces its participation in the Jahia Beta Partner Program version 6.5, Portal xCM Java J2EE Open Source.
Citizen Journalists come in two major categories. The first is an accidental journalist, or a person who just happens to be at the scene of an event. This person will record the event, or portions of the event, for later analysis by potentially a global audience. The second are thos...
The real value of video, photo, and textual records of an event may be in the raw form it is recorded. While we expect a news media source, whether a newspaper, magazine, or television news program to provide a factual report on an event, it is not a guarantee. Any person who has tra...
As the latest research, surveys and reports about content marketing begin surfacing, I'm wondering if B2B marketers are really embracing change or if they're stuck in the past? Time and again, I see lead generation as a top priority goal while lead nurturing comes in at the bottom of ...
Nobody can foresee events such as natural disasters. They happen, are often tragic, and history records the event as a snapshot in time. Sometimes that history is based on well-documented photos, videos, and personal observations, and sometimes it is recorded as reality determined by p...
There are many advantages to using Issue Tracking software over an Excel spreadsheet.
For one, issue tracking software makes collaboration easy. Users do not have to worry about having the latest information or spreadsheets- the latest information is available to all users. You can al...
Imagine yourself as the captain of a row-boat. You plot the right navigation course, check for the weather and plan for all that can be planned. Then you keep all your staff rowing in sync, encouraging and guiding them around every turn, always focused on reaching the target destinatio...
This is actually pretty cool: a timeline history of CRM, from Software Advice. From the early days of the PC:
To our much heralded (hyped?) social web 2.0 future:
It's fun to trace the history of technology and Customer Relationship Management applications:
If you’ve used ACT! or G...
This story goes back two years from now. When one of our faculty member went to Vancouver Island University with the students for the PDD program.When they came back my fellow colleague gave me the name of this software and told me that entire university runs on this software.I thought...
I had the good fortune of co-hosting a webcast with Peter Ostrow, Research Director, Sales Effectiveness at Aberdeen Group at the end of September to discuss what impact replacing one’s pen and paper contracting process with an all-electronic process has on an organization’s bottom lin...
Come one, come all! Are you tired of using your own money for those big holiday purchases? Are you wary of entering your own personal & financial information to get that special gift? Would you rather spend a stress-free holiday season impersonating various folks? Just in time for ...
We recently wrapped a client project that involved us delivering a complete marketing evaluation and recommendation, covering areas such as overall marketing strategy, user experience, customer acquisition tactics and consumer messaging. The project required extensive competitor resear...
For the past 18 months the hype has suggested that Cloud Computing will be the next game changer. But will it? Or are we simply witnessing the next major land grab by a few technology giants on a perceived new market segment?
A plethora of recent surveys has shown that whilst organi...
Highly proactive. Cloud based. Lead insight data. Convert to qualified lead. Actionable intelligence. Up-sell opportunities. Holistic overview of each site visitor.
Leadformix is a wonderful tool to add to the sales technology process. They provide ’superior lead ...
I recently watched an episode of the classic BBC series ‘Yes, Minister’.
In this episode, the minister asked his assistant, Bernard, to inquire about a new hospital where there are supposedly no patients and a ridiculous amount of administrative staff. Bernard conducts some research a...
We live in a business world, and in particular a marketing world, that is dominated by what lots of people call “solutions”. Software solutions. Automation solutions. Content management solutions. Social media solutions. You name it, and someone, somewhere is peddling the latest s...
The reinsurance business is evolving. Traditionally, reinsurance transactions are between two insurance entities: the primary insurer that sold the original insurance policies and the reinsurer. The companies in this industry are long-standing users of advanced communications technolog...
The third driver to the current revolution in business and institutions is shifting demography and not just age, but of culture. Global migration is the least understood and least governed area of globalization. The labor pool and customer base is being shifted in ways that have far re...
Computer scientists have been pursuing artificial intelligence, using computers to simulate human thinking, for sometime and with little success. Recently, however, great progress has been made to create devices that can listen, speak, see, reason and learn. According to scientists the...
Globalism is here but its impact has not truly been realized yet. Many companies just are not aware of the opportunity that is available to them in resourcing large portions of their costs to outsourced inexpensive freelancers. I do it and you should consider doing it to. Jeff Bulla's ...
Information overwhelm. We all suffer from it. Our job as B2B marketers is to create contagious content that catches—and keeps—the attention of our prospects across the entirety of a long-term complex purchase. That means your marketing content has to work even harder than you may have ...
Over the last decade, "practice management" has become an industry unto itself. Beyond the hundreds of private consultants and year-round seminars, we've seen a proliferation of task-specific software. As a result, it's little wonder why many accounting firms now find themselves oper...
I do find the possibility that I might blog an experience transforms that experience. I begin to compose the post in my head, even if I know I’m not actually going to write about it. I did this to some extent before the seventh day of creation (G-d rested, looked at what He had created...
Manticore Technology and Bulldog Solutions have released a new white paper that addresses some misconceptions that B2B marketers may have about marketing automation. As they point out, it's terrific when an application is intuitive and easy to use, but marketing automation must be used...
Even in good economic times, you may face tough competition. During our brutal lingering economic slowdown, it really is a jungle out there.
When it comes to making your way safely through that jungle, who better to turn to than the ultimate content marketing warrior, Amazon.com? Aft...
BtoB Online published a collection of data charts revealing a variety of input from marketers around lead generation and management. When I reviewed the charts, a couple of them pointed to what I see as a conflict in goals, or perhaps understanding of dependencies. This chart shows how...
“Performance shares may not be the sole preserve of the C suite set in the near future,” Charles “Chuck” Steege CFP® of the SFG Executive Compensation Forum said recently. As part of his quarterly social media campaign that he undertook with the Advisolocity social media agency, Mr. St...
We've all been taught to keep our eye on the ball, right? And we all are praised for juggling lots of balls at the same. A friend of mine was talking to me about her business. She's so busy she can't see straight as she's heads-down creating marketing messaging and content for a number...
Google Places has guidelines and information you need to know about when using Google Places. Violating these guidelines can result in your local listing being suspended. Learn how to use Google Places properly.
NOTE: To my knowledge, F5 Networks does not do business with Deep Storage. This article is purely personal opinion and should not be construed as F5’s stance on… Well… Anything. In fact, there’s a chance I’m getting called “up on the carpet” (as we used to say in the military) right no...
A page is the most primitive unit of storage in an MS SQL Server database. The memory space allotted to a database file is divided into pages having contiguous address location. An Index Allocation Map (IAM) is a page type that stores the details about the extents used by a table per a...
We are pleased to offer our readers an on-demand link to the popular webinar: “Social Media: Can Advisors Afford to Miss It?” To hear the latest thinking from the industry leaders in financial services social media marketing -- Fidelity, American Century, Socialware and Advisolocity --...
Sales isn't what it used to be. Prospects are more overwhelmed than ever before. They're pulled in a dozen different directions at any time, challenging them to actually get anything done. They don't have time to listen to a sales pitch, even if they know they need to make a change.
T...
These days it is hard to find useful information, especially if you want to find a lot materials in one place. That’s why I spent some time searching through the web to find interesting and useful information regarding virtualization. So I hope you will find useful my list of free virt...
