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Richard Davies wrote: The UK has a good crop of technology pioneers in cloud computing - for example ElasticHosts, FlexiScale, Flexiant, OnApp - and also some strong government initiatives such as G-Cloud. We will have to see whether this kind of technical leadership converts into swift mass-market adoption or not.
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Google Apps on SaaS Marketplaces
Google Apps brings simple, powerful communication and collaboration tools to organizations

Etelos, Inc. (OTCBB:ETLO) announced it has become an authorized reseller of the Google Apps suite of communication and collaboration tools. Google Apps will be distributed via multiple Software as a Service (SaaS) marketplaces that are based on the Etelos Platform Suite.

Etelos is a developer and operator of private labeled marketplaces for Web-based business applications. The Etelos Platform Suite is the foundation for moving apps from a proprietary model to SaaS and it enables syndication partners to offer their applications through multiple private labeled SaaS marketplaces. Google Apps, as part of the Etelos Syndication program, will be made available to a variety of businesses in the manufacturing, service and financial industries.

“The Google Apps Reseller program will help us provide Google Apps to multiple SaaS marketplaces that Etelos operates for manufacturing, service and financial industries,” said Danny Kolke, Etelos Founder and CEO. "Google Apps Premier Edition offers a broad set of powerful APIs that enable us to provision and bill Google Apps for customers using the Etelos Platform Suite on-demand model."

Google Apps brings simple, powerful communication and collaboration tools to organizations. With Google Apps, users can use applications such as Gmail™ webmail service, Google Talk™ instant messaging service, Google Calendar™ calendaring service, Google Docs™ program, Google Sites™ web application, and Google Video™ for business on their own domain to work together more effectively. Best of all, it's all hosted by Google, so there's no hardware or software to download, install or maintain.

The Google Apps Reseller program includes resellers, consultants and independent software vendors that sell, service and customize Google Apps Premier Edition for their customers. Etelos received training, support and deployment services from Google, as well as access to APIs for integrating Google Apps into their customers' business operations. Etelos is able to retain a close relationship with their customers in order to provide additional service and support. The businesses receiving Google Apps will benefit from the additional attention to their specific needs. For more information on Etelos marketplace and syndication programs, please visit www.etelos.com and to learn more about the Google Apps Reseller program, go to http://www.google.com/a.

About Salvatore Genovese
Salvatore Genovese is a Cloud Computing consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, start-ups, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)sys-con.com.

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