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Power Plate(R) Opens Cutting-Edge Studio in L.A.

LOS ANGELES, June 18 /PRNewswire/ -- Power Plate(R) North America (PPNA), the global leader in Advanced Vibration Technology,(TM) is bringing the hottest trend in fitness and beauty to the greater Los Angeles market via a brand new, state-of-the-art Power Plate(R) studio opening this month for the summer in Brentwood, Calif. In addition to showcasing the sleek, user-friendly machines, "Power Plate(R) - The Experience" will provide group classes and private training sessions for the public, celebrities and media.

"My clients, like Courteney Cox, prefer Power Plate(R) machines to tone, tighten and get red-carpet ready in less time," says celebrity trainer Michelle Lovitt who will teach group classes and private sessions at the studio. "If your schedule doesn't always allow time for traditional exercise, Power Plate(R) acceleration training is great because you get a full, targeted workout in as little as three 30-minute sessions a week, and still see amazing results."

Power Plate(R) (www.powerplate.com) machines feature a central platform that vibrates 30-50 times per second creating the equivalent muscle contractions per second. With proper technique, noticeable results are yielded with as little as three 30-minute sessions per week. Benefits include: increased flexibility, strength, bone density and range of motion; decreased joint and muscle pain and improved blood circulation and lymphatic return. Aesthetic benefits include: enhanced skin tone through increased collagen production, cellulite reduction and greater production of regenerative hormones to help maintain a more youthful appearance.

Early adopters in the U.S. include NFL trainers, Olympic athletes and celebrities such as Madonna, Courteney Cox, Heidi Klum, Hilary Swank, Clint Eastwood, Claudia Schiffer, Cindy Crawford, Sting and the Police and many more.

"We modeled the new L.A. Power Plate(R) studio after the widely popular studios in Europe," said Patty Stapleton, vice president, marketing for PPNA. "The Southern California region sets the health, fitness and wellness trends for the country and the studio is a major focus of our launch."

"Power Plate(R) - The Experience" opens on June 23rd for three months in the Brentwood Town Center at 13050 San Vicente Blvd. For more information regarding Power Plate(R) products and accessories, please visit www.powerplate.com.

Power Plate(R) is the global leader in Acceleration Training(TM) products designed for health clubs, home users, wellness centers, spas, hospitals, physical therapy and rehabilitation clinics, professional and collegiate athletic training facilities, and private fitness trainers. Power Plate(R) machines utilize Advanced Vibration Technology(TM) and feature a central platform that vibrates 30-50 times per second creating the equivalent muscle contractions per second. With proper technique, noticeable results are yielded in as little as three 30-minute sessions per week. Benefits include: increased flexibility, strength, bone density and range of motion; decreased joint and muscle pain and improved blood circulation and lymphatic return. Aesthetic benefits include: enhanced skin tone through increased collagen production, cellulite reduction and greater production of regenerative hormones to help maintain a more youthful appearance.

SOURCE Power Plate North America

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Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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