From the Blogosphere
How To Measure Your Company’s Social Media Presence
Web Metrics Guru Marshall Sponder takes you through social media measurement tools and helps
By: Christine Fife
Jul. 18, 2009 03:15 PM
Social Media like Twitter and Facebook are hot, hot, hot right now — being used for everything from marketing to market research to customer support. But for all the buzz, the activity taking place in social media remains hard to measure, and there are still no clear standards on how to evaluate it. Web Metrics Guru Marshall Sponder takes you through social media measurement tools and helps identify the right Web-metrics choices for your business .
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