LOS ANGELES, July 5 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office estimates for the weekend period of July 3 through July 5, 2009 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, July 5, 2009 by Rentrak Theatrical include:

    Rank   Title                                Weekend Gross     Locations
    1      Transformers: Revenge of the
            Fallen                              $42,500,000           4234
    2      Ice Age: Dawn Of The Dinosaurs       $42,500,000           4099
    3      Public Enemies                       $26,171,900           3334
    4      The Proposal                         $12,779,000           3099
    5      The Hangover                         $10,415,000           3070
    6      Up                                    $6,579,000           2656
    7      My Sister's Keeper                    $5,255,000           2606
    8      The Taking Of Pelham 123              $2,500,000           1908
    9      Year One                              $2,100,000           2240
    10     Night At The Museum: Battle
            Smithsonian                          $2,100,000           1419
    11     Star Trek                             $1,815,000           1148
    12     Away We Go                            $1,099,633            506

Weekend of 07/03/09 to 07/05/09

(C) 2009 by Rentrak Corporation

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

    Contacts:   Rogers & Cowan for Rentrak Corporation
                Sallie Olmsted                      Amanda Bartz
                (310) 854-8124                      (310) 854-8151
                solmsted@rogersandcowan.com         abartz@rogersandcowan.com

SOURCE Rentrak Corporation