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May. 2, 2012 03:40 PM EDT
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Search Engine Marketing Forrester's Five Year Forecast on Interactive Marketing Spend
Shows Drop in Overall Ad Spending, but rise in Interactive Marketing Spend
By: John Ryan
Jul. 13, 2009 09:15 AM
No big surprise, but overall advertising budgets are declining. The biggest increase of 34% CAGR will be in social media which is quickly becoming what marketing never had the ability to be before which is the most efficient and scalable conversation strategy available. Interactive marketing now represents over 20% of all marketing spend and close to $55 billion.
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