Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
CXOs: To Tweet or Not to Tweet?
Should busy executives use Twitter? Hmmm

Should busy executives use Twitter? Hmmm. There is a line (or a tweet) in the sand on this one. It's a hot topic guaranteed to bring out heated opinions. And be sure to get your gloves on if you enter this dialogue.

A recent Business Week article on CEOs tweeting can give you insights into how top global big wigs use the micro-blogging service.

But what if we approached "To Tweet or Not to Tweet" purely from the perspective of advancing your CXO communication? Should you use Twitter as an executive messaging platform? Let's explore some pros and cons.

Twitter as a communication platform? YES!

Twitter is a great vehicle:
1. To disseminate timely and important information.
2. To connect with customers/partners and feel their collective pulse. Talk and listen.
3. To establish your brand online (in addition to creating a blog and using other social networking sites).

4. To connect with employees, raise morale or rally your troops to more collaborative actions.
5. To share experiences about your product or company brand and how you lead your organization. No hype. Just authentic you chatting.

Twitter as a communication platform? NO!

Twitter is not the best vehicle:
1. To be your main short-term marketing messaging machine.
2. To publish idle updates about your latest scuba diving or family vacation.
3. To lecture to your customers/partners.
4. To show bravado and how you and your company are the 800 pound gorilla.
5. To share mundane corporate messages.

Ultimately, it's a multi-part decision. 1. Decide if you want to commit the time and energy (it can be a time suck). 2. Know your competitors are reading every tweet you make; be judicious, and 3. Determine why you want to tweet, and be sure you align to your corporate messaging.

If you jump in, have fun in the process! As for me, still on the Twitter fence. If I jump in, I'll let you know!

Read the original blog entry...

About Core Ideas
Loraine Antrim is co-founder of Core Ideas Communication, a communications consulting agency focused on presentation development and media training for C-suite executives. Core Ideas enables executives to package and communicate relevant and compelling messages in their presentations and interviews. Loraine's expertise is killing butterflies. You know, butterflies: the feeling in your stomach before you have to present or speak in public. Loraine works with executives to create a powerful story, memorable messages and an authentic delivery style. Confidence kicks in, and butterflies scatter. Nice work killing butterflies! You can contact Loraine at: manager at coreideas.com

Latest Cloud Developer Stories
For enterprises to maintain business competitiveness in the digital economy, IT modernization is required. And cloud, with its on-demand, elastic and scalable principles has resoundingly been identified as the infrastructure model capable of supporting fast-changing business requ...
Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing ...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a ...
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and...
Public clouds dominate IT conversations but the next phase of cloud evolutions are "multi" hybrid cloud environments. The winners in the cloud services industry will be those organizations that understand how to leverage these technologies as complete service solutions for specif...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
Most Read This Week
ADS BY GOOGLE