Web 2.0 News Desk
ZapThink and BriefingsDirect Topics Launched on Ulitzer
Ulitzer is a brand new social media tool for creating, delivering, and consuming content on the Web
By: Liz McMillan
Aug. 18, 2009 04:00 PM
ZapThink is an IT advisory and analysis firm that provides trusted advice and critical insight into the architectural and organizational changes brought about by the movement to XML, Web Services, and Service Orientation.We provide our three target audiences of IT vendors, service providers and end-users a clear roadmap for standards-based, loosely coupled distributed computing - a vision of IT meeting the needs of the agile business.
Dana Gardner is president and principal analyst at Interarbor Solutions, an enterprise IT analysis, market research, and consulting firm. Gardner, a leading identifier of software productivity trends and new IT business growth opportunities, honed his skills and refined his insights as an industry analyst, pundit, and news editor covering the emerging software development and enterprise infrastructure arenas for the last 17 years. Gardner tracks and analyzes a critical set of enterprise software technologies and business development issues: Web services, application development tools, and application lifecycle optimization techniques. His specific interests include enterprise infrastructure and processes, developer tool advances and trends, cloud computing options, SaaS, infrastructure outsourcing and utility usage trends, SOA infrastructure and integration developments, and open source development and deployment initiatives. Gardner creates the analysis and in-depth podcasts on enterprise software and cloud trends that help fuel the social media revolution. As a veteran IT analyst, my moderated discussions and interviews get to the meat of the hottest technology topics. He defines and forecasts the business productivity effects of enterprise infrastructure, SOA and cloud advances. Such social media vehicles become conversational platforms, powerfully distributed via the BriefingsDirect Network of online media partners such as SYS-CON Media. Gardner is a former senior analyst at Yankee Group and Aberdeen Group, and a former editor-at-large and founding online news editor at InfoWorld.
What is Ulitzer?
"In just over ten days, I had thousands of readers of my articles mainly on marketing and sales. It would be nearly impossible to get that at Ning in ten days for a new community site!"
John Ryan - http://johnryan.ulitzer.com
Can Anyone Apply To Become a Ulitzer Author?
Yes, it's for anyone who wants to have a personal presence on the Web, and who wishes to take advantage of Ulitzer's revolutionary content delivery functionality, coupled with unmatched syndication and exposure capabilities.
What Kind of Topics Can I Start?
You may start a new topic on any subject or write a story and post to any existing topic. Trademarked topic names can be launched by trademark owners or Ulitzer editors as sponsored sites only. If you would like to start a sponsored topic, the Ulitzer sales team will contact you with sponsorship opportunities.
Is It Free?
Yes. Bona fide individuals/professionals - subject to approval, confirmation of ID, etc. - pay nothing. Ulitzer also offers sponsored programs for corporate customers, through which they can create completely customizable company and product portals and enjoy the entire rich Ulitzer feature set at highly competitive rates.
Do I Get Paid As a Ulitzer Author, Topic Editor, and Founder?
Yes. You earn 100% of the Google AdSense revenue as a Ulitzer author and blogger on all Google ads placed on your article and blog pages and syndicated through Ulitzer and its affiliated sites.
Ulitzer authors can add their Google AdSense account numbers to their profile pages to start earning 100% AdSense cash immediately. Topic editors should obtain a new AdSense account from Google to be used strictly on their Ulitzer story pages. Ulitzer will match their AdSense revenues 100% and payment will be made to their PayPal accounts. Just submit your AdSense revenue figures once a quarter to accounting (at) sys-con.com for your matched revenue payment.
Can I Earn 100% Revenue with Ulitzer If I Blog Elsewhere?
Yes. If you maintain a blog elsewhere, you simply create your Ulitzer author profile page, link it to your existing blog with a simple RSS or Atom feed link and you are good to go. Ulitzer will act as your syndication and distribution agent and you will get paid 100% of the Google AdSense revenue on all your stories.
2) If you submit your articles or blogs for approval rather than feeding them, you have a better chance of "wide" syndication, since all submitted stories go through editorial review and the Ulitzer editors make sure your stories are syndicated throughout all relevant affiliate sites. An RSS feed set up from your external blog will update your author page; however, your blogs do not get the maximum exposure they deserve. Always submit a story for syndication outside your automatic RSS setup!
Three Easy Steps to Get Started!
1) Create your author profile page by filling out all fields and submit it for approval. [Note: Your submission will be REJECTED if you have typos or missing information fields, including bio and a 100 x 100 pixel photo.]
2) Once you receive your author approval notification, create a number of topics you are interested in writing on and submit them for approval. You may submit stories to existing topics as well.
The Key to Ulitzer: Your Author Site
The first step is to create your author site. Once you have an author site, you will be able to create and manage topic sites, write articles, and manage your author site. Your author site must have your name, professional bio, 100x100 headshot, and a slogan otherwise it will not be approved. Do not use your company as the name of the site or the domain name. You can insert your company name in the company field on your site as well as your company URL. Once you have created your author site and it has been approved, you can then create topic sites that pertain to your company.
I'm a PR Agent, How Shall I Use Ulitzer?
After the three steps above, select the "Author = News Desk" option; this will post your story at the relevant topic news desk without your byline.
Ulitzer Will Change the Face of Online Media
Ulitzer Made Our Community a Global Phenomenon
My Ulitzer Enthusiasm is Contagious!
Who Are the Ulitzer Authors at Beta Launch?
At the time of this beta release, Ulitzer authors include recently approved authors (spread over all 25 subject groups) as well as SYS-CON published authors (computers and software subject group).
I'm Listed As a Ulitzer Author and I Want to Update my Profile
If you are listed on the Ulitzer author pages as a SYS-CON published author, you can now update your bio, photo and other profile information yourself. You can also continue publishing new articles and blogs by posting them directly through your author page or by linking your external blog feed into your Ulitzer author profile. This feature allows you to keep your favorite blog engine and Ulitzer content syndication at the same time.
Simply email editorial (at) sys-con.com; your Ulitzer author page will be turned off within 48 hours.
How Do I Publish My Article To a Specific Ulitzer Magazine or Topic Site?
Every Ulitzer author has a Ulitzer Dashboard, which appears when you sign in. To give yourself the ability to assign articles to appear at Ulitzer.com at other places than just your own Author page, you need to go to Author Site on your dashboard and use the Topics tab. Here, as you will see, you can assign up to six Topics within Ulitzer to which you wish to be able to assign your articles, news items, book reviews, interviews, press releases, blog posts, etc.
Once assigned, these Topics will always be available to you. Every time you complete a new item, just return to the Topics tab and click on which of the six Topic sites (including all of them) you want the items to appear on. Requests are subject to approval but you do not usually have to wait more than a couple of hours, tops.
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