MINNEAPOLIS, June 27 /PRNewswire/ -- Despite record-high gas prices this year, the American Automotive Association predicts approximately 84 percent of consumers will travel by automobile on their summer vacation. Given the miles to be covered, an increasing number of Americans are looking for a travel experience that is more entertaining, safe and enjoyable than road trips from their own childhoods. Best Buy is showing consumers how to make the most of their road-trip experience through the Mobile Revolution Tour, kicking off this summer. The Mobile Revolution Tour features a trio of concept cars, a Hummer H2, Nissan Quest minivan and a four-door Mazda 3, all fully "decked out" with accessories to ensure a safe and enjoyable summer road trip. Tour schedule and stops include Atlanta, Chicago, Dallas, Indianapolis, Las Vegas, Minneapolis/St. Paul, New York, Philadelphia, San Diego, San Francisco, and Washington D.C.

(Photo: http://www.newscom.com/cgi-bin/prnh/20050623/CLTH061 )

"As a leader in pairing consumers with the right digital solutions for their homes, offices and automobiles, we're demonstrating advancements in mobile electronics by bringing the experience directly to customers," said Mike Vitelli, senior vice president of merchandising at Best Buy. "The Mobile Revolution Tour offers consumers an up-close look at today's leading mobile technologies and provides one-on-one advice to help them include these new options into their lifestyles."

The mobile electronics market has grown by double-digit levels annually, which is testament to consumers embracing Digital Living and to the surge in demand for products such as mobile video and DVD systems, gaming units, satellite radio, rear-view cameras and in-dash navigational systems. These products are often sold at a lower cost than factory-installed systems, and Best Buy is the leading destination for consumers to discover the world of mobile electronics.

Busy moms, tech-savvy businessmen and gadget gurus all can benefit from new mobile technologies that improve safety, provide entertainment and manage travel logistics. The Mobile Revolution Tour will supply Americans with innovative ideas on how to enhance life on the road by educating visitors about the new products and in-depth custom installation services offered at Best Buy. The Mobile Revolution Tour showcases the following concept cars:

- The Hummer H2 is especially appealing to upwardly mobile individuals who seek high-tech entertainment gear coupled with professional installation service. This concept vehicle features an Epic video system with four screens built into the headrests, a Directed Electronics widescreen monitor with wireless headphones, upgraded amplifiers and speakers, a Kenwood DVD player, an Omnifi automotive digital media player and a Sony PS2 Game System. - The Nissan Quest minivan appeals to busy suburban moms and dads with a combination of safety features including the Audiovox Babycam/Navigation system for improved back-seat viewing and path- finding, as well as family entertainment options such as the Drivin' Theater overhead video system with multiple screens, wireless headphones and integrated DVD player. - The Mazda 3 offers great solutions for the busy business professional who spends hours on the road. The vehicle includes a Gateway wireless laptop computer, Sony digital camera and HP photo printer, Pioneer AVICN2 In-Dash Audio-Navigation Center that provides in-dash touch screen with detailed map information, intuitive touch-panel operation as well as CD/DVD, satellite radio and MP3 capabilities. Mobile Revolution Tour

Best Buy will take these fully-equipped vehicles on the road to give Americans a first-hand look at how mobile electronics can make their lives easier. The Mobile Revolution Tour will visit the following cities:

- Washington DC: June 17-26, attending the National BBQ Battle - Dallas: June 30-July 10, attending the Taste of Dallas - Indianapolis: July 13-24, attending Indiana Black Expo - Philadelphia: July 27- August 9, attending Musikfest (Bethlehem, PA) - Chicago: August 12-21, attending the Chicago Air & Water Show - Minneapolis/St. Paul: August 23-28, attending the Minnesota State Fair - San Francisco: September 3-9, attending the Millbrae Art & Wine Fest - San Diego: September 11-18, attending the Thunderboat Regatta - Las Vegas: September 20-24, attending NASCAR Craftsmen Truck (TENTATIVE) - New York: October 4-16, attending Digital Life

With a team of 3,200 technicians and nationally certified installers in 679 stores nationwide, Best Buy is the leading destination for consumers looking for high-value upgrades, enhanced road adventures and on-the-go family entertainment.

About Best Buy Co., Inc.

Minneapolis-based Best Buy Co., Inc. is North America's leading specialty retailer of consumer electronics, personal computers, entertainment software and appliances. The Company's subsidiaries operate retail stores and/or web sites under the names: Best Buy (BestBuy.com), Future Shop (FutureShop.ca), Geek Squad (GeekSquad.com), and Magnolia Audio Video (MagnoliaAV.com). The Company's subsidiaries reach consumers through more than 700 retail stores in the United States and Canada.

CONTACT: Lisa Stratton, +1-212-468-3865, or Paula Baldwin,
+1-612-291-6124, both for Best Buy Co., Inc.

Web site: http://www.bestbuy.com/
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http://geeksquad.com/
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