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f»dforward Introduces Recommendation Web Service for Smart Lateral Linking
Het Parool and ILSE Media Launch Smart Publishing Networks With f»dforward

AMSTERDAM, THE NETHERLANDS -- (Marketwire) -- 07/22/09 -- f»dforward (feedforward), a widget-based recommendation network, announced today the international launch of its new service. Two Dutch media companies, Het Parool and ILSE Media, already use f»dforward to improve and expand their publishing networks.

Het Parool, a Dutch newspaper with a readership of 89,000, is using the widget to create connections to blogs that can complement their content and enrich their network. ILSE Media, which manages more than 230,000 blogs, integrated f»dforward to give readers the opportunity to expand their content.

f»dforward is a widget-based recommendation network that lets you connect with new blogs based on similar content and incorporates social elements. f»dforward can help publishers improve reach and revenue through the analysis of what people are reading on and off their sites.

Martijn Wuite from Het Parool says this kind of content recommendation allows the paper to provide links not only related to the subject of the current article, e.g. other sports articles, but also to the interests of the user based on the preferences of similar readers.

Lucien Burm, CEO and co-founder of f»dforward, says, "With f»dforward, we are creating a smarter fabric for the web to enable smarter Lateral Linking, and it lets bloggers/publishers connect based on what they read, write or recommend." f»dforward has three key elements that enable Lateral Linking: the social web, using trails of people across the web to distill the best destinations for certain topics; the semantic web, used to allow connections between similar and complementary content; and the read/write web, used to take both the publishing and reading activities from people into account.

About f»dforward

f»dforward is a widget-based recommendation network powered by Kimengi, (www.kimengi.com) a recommendation technology company that builds a smarter web with Lateral Linking. The f»dforward widget creates a recommendation service for all your blog posts based on both social and semantic algorithms. f»dforward was launched in September 2008 and is currently in public beta. Partners include ILSE Media, Het Parool, several blogs and Amazon Web Services. The company is headquartered in Amsterdam, the Netherlands and is privately funded.

Media contacts:
Jennifer Hicks
+31 611 278 358
Jennifer@theinkstudio.com or Twitter: Jennalee

Alexandra Crabb
+617 956 2214
Alex@theinkstudio.com or Twitter: Alexcrabb

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