From the Blogosphere
Google's Mid-Life Crisis?
Amazing Adventures Meet Entrenched Competitors
By: Greg Ness
Jul. 30, 2009 09:00 PM
Last weekend Chris O'Brien (San Jose Mercury News) referred an "identity crisis" at Google, which immediately reminded us of a litany of technology companies which have ended up dabbling in too many markets for their own good. Breadth ultimately undermined synergy. It isn't hard to see where Chris is coming from when it comes to the multitude of Google grand visions and their implications.
- Larry Dignan, ZDNet, July 8, 2009
Notably Google doesn't have the legacy code burdens faced by the enterprise IT players who architect for layers of capabilities and past decisions in complex enterprise environments; they have a different configuration of burdens. It also doesn't have the legacy experience and customer base, especially when compared to Microsoft or even Amazon.
So while the Chrome OS isn't likely to have a short-term profound impact on business users, consumers are finally getting the attention and the products they deserve. Microsoft understands the stakes--and in an ironic turn of the tables, while Google touts a vaporous OS, Microsoft is delivering Windows seven months early. Let the games begin.
- Art Wittmann, InformationWeek, July 20, 2009
Internet advertising powerhouse Google has managed to put much of the IT world on notice. The real question is just how much of this coming transformation will it be able to monetize versus subsidize. While those of us in enterprise IT may appear confused by where Google is going, they may simply be re-architecting IT for consumers.
This inherent contrast between search giant and consumer IT incubator is both a risk and opportunity at a time when users are facing ever more choices for operating systems, computers, servers, applications, you name it. Given the heightened level of competition in IT (versus search), Google may need more resources and time than originally estimated; they may also face unanticipated competitors, from the likes of Apple to a host of service providers leveraging new breakthroughs in IT innovation to deliver new consumer technologies and applications.
For the foreseeable future Google's fortunes will continue to be tied to advertising revenues, which isn't all that bad. Microsoft's Bing may have more impact on Yahoo than Google, at least in the short term. Yet it appears that Google is evolving from a strong position in a large market to weaker positions in IT markets experiencing disruption and heightened competition. Where it goes tomorrow may have more to do with execution than the power of its legacy assets.
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