SAN DIEGO, CA -- (Marketwire) -- 07/29/09 -- Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based company, is pleased to announce today the appointment of John D. Dunlap, III as the Chairman of its newly formed Technical Advisory Board. As former Chairman of the California Air Resources Board, John brings a wealth of experience as both a regulatory consultant and green technology expert that will aid Ethos in identifying opportunities for the development of even greener higher performing and lower-emitting product offerings. The Board, to be completed over time, will be composed of both scientific and industry leaders.

Commenting on this exciting new addition to the Company, Corey P. Schlossmann, Ethos Environmental, Inc.'s CEO, stated, "With the importance placed on a cleaner environment and with an increased focus on engine emissions and other pollutants in an era of higher fuel costs, it is important for Ethos to have the necessary expertise guiding its strategic course in becoming a leader in providing eco-friendly solutions to the transportation arena. John Dunlap brings over 20 years of expertise to the Company in environmental advocacy and consulting. His leadership should provide the Company's Advisory Board with immediate leadership and brings to the Company his extensive knowledge of the complex framework of environmental regulations and laws both on the Federal and State level. The entire team at Ethos is excited to be working with John. We look forward to working closely with the Advisory Board to build our Company, reach our milestones and achieve growth for our shareholders."

"The whole fuels arena, from fuels to fuel additives, is ripe for huge market opportunities as California and the US EPA continue to develop and implement tighter standards and require increased amounts of biofuels into the fuel stream. This is an exciting time to be in this business, and I look forward to working closely with Ethos," stated Mr. Dunlap.

John started his career in environmental advocacy and consulting in early 2004. His practice area has been focused on developing and implementing strategies for regulatory advocacy and compliance. Using sophisticated education and communication approaches aimed at changing/enhancing the development of environmental regulations already underway to assist his client base. John has extensive executive branch and Cal/EPA advocacy experience and has gained credibility through his service in several executive posts held at the California Air Resources Board, the South Coast AQMD and the California Department of Toxics Substances Control.

John has been very active in the development of advocacy programs representing priority industry sectors subject to the AB 32, California Global Warming Solutions Act of 2006. Since AB 32 was enacted, he has tracked virtually all technical and regulatory efforts surrounding the California GHG effort. He has advised the Governor's Office, State Legislative Leadership and CARB Chair and Executive staff on planning and resource issues regarding the successful implementation of the measure.

John also has a broad and extensive background in government service. In 2003, he was appointed by Governor Gray Davis to serve as Chairman of the State Compensation Insurance Fund (SCIF), California's largest provider of workers' compensation and as a member of the California Travel and Tourism Commission.

He also served five years in Governor Pete Wilson's Administration as Chairman of the Air Resources Board (CARB), where he was responsible for implementation of the California and Federal Clean Air Acts. During his tenure, John led the implementation of fair-minded and effective regulatory efforts in the automotive, fuels, consumer products and technology-forcing arenas, maintaining CARB's position as an innovative and world-leader in air pollution control.

From 1993 to 1994, he served Governor Wilson as Chief Deputy Director of the Department of Toxic Substances Control, where he managed external affairs, legislation, and technology development programs. Prior to his state service, John worked for the South Coast Air Quality Management District for over 11 years serving as Public Advisor.

Additionally, John has served as a Commissioner and Executive Committee member of the California Travel and Tourism Commission. John was involved in the planning and implementation of the state's marketing and advertising.

He completed his Ph.D. post-graduate work at Claremont Graduate University; M.P.P. Claremont Graduate University; B.A. University of Redlands.

About Ethos Environmental, Inc. Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based corporation, has developed and manufactured award-winning fuel based eco-friendly solutions that have been incorporated into a family of products that help all combustion engines meet environmental regulations and achieve greater engine efficiency. For more information about Ethos Environmental, Inc., visit www.ethosfr.com.

Forward-Looking Statements Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control.