From the Blogosphere
Don’t Keep Your Web Visitors Waiting and Guessing
A Video Company Website That Communicates Poorly
By: Newt Barrett
Jul. 30, 2009 02:15 PM
It’s Not Visual. It’s Doesn’t Get Quickly to the Point. It Doesn’t Show How It Can Help
We face three key realities that must shape our thinking about a good versus bad website
A video company: The website that works poorly
The name of the company at the top of the site is clever but unclear. And, although it’s tagline does include the word ‘video,’ as a business owner I would not know for sure what sort of video they are talking about and whether it would be something that would benefit my company.
In fact, you cannot find exactly what the company does until you click on the bouncing ‘about us.’ Then you do get pretty good description of how the company can help. However, you might already have given up at that point.
I know what you’re probably thinking: why doesn’t the home page feature a video or at least a still version of a powerful video that you could click on and quickly see that kind of work that they do? In this case, you have to click on their ‘portfolio’ to access a sample of videos. But, again, nothing starts right up and you have to work too hard to view any of the examples.
Creative companies often assume that offbeat ‘creativity’ proves that they can deliver a creative solution that will benefit your company. Unfortunately, almost none of us have the time to investigate what value may lie underneath the surface ‘creativity’. Unless those elements illustrate precisely how the company will provide solutions, they stand in the way of convincing us that we should become a customer.
Key lessons to learn for an effective website: Be quick. Be Clear. Be Compelling. Be convincing. Many of your web visitors want to buy. Make that buying decision a no brainer for them.
If you are looking for a great example of a small business website that really nails its, check out our article on Adventure Training Concepts.
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