From the Blogosphere
The Quest for Search Engine Friendly URLs
Are You Calling Me Ugly?
By: Rebecca Gill
Aug. 6, 2009 03:00 PM
Successful Internet marketing and search engine optimization involves a large-scale project that includes a number of steps, tasks, and owners. Keeping the process in check and the plan moving forward takes experience and attention to detail. One of the most common elements of the plan that can be forgotten or missed is the use of quality URL’s that are search engine friendly (SEF).
Ugly or Just Confusing?
Here is a classic example of SEF versus Ugly URL’s:
The first URL provides little information. The second URL tells the search engine spider and visitor that the page “Search Engine Optimization” is indeed about search engine optimization and that it is a subset of the category “Internet Marketing”. Visitors and search engine spiders like to see clearly defined pages and easy to follow website structures. Such use of SEF URL’s help both a physical person and a virtual process digest the information conveyed by the website’s designers.
Flipping the SEF Switch
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