yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
The Power of Social Media
…oh, and why you want to be ready for Scott Hanselman love

This afternoon I was sitting in a meeting discussing a potential upcoming marketing campaign to target developers.  It’s a great concept, and I am looking forward to seeing it come to fruition.  However, during the course of the discussion, it became clear that ad buys would be the primary driver of traffic.

My chief concern was that the developer audience uses ad blocker software at a higher rate than the general population.  We don’t have data on it, and no one was sure how to get it.  I asked the community at Hacker News, and was pointed to this posting about the downloads of AdBlock Plus.  That was a good start, but to really get an answer about which we could feel happy I came up with this hack to get quick and dirty numbers.

This is the part where I learned the following formula:

Scott Hanselman Influence + Survey Monkey + Basic Account = Fail

To get started, I created a survey up at Survey Monkey.  Unfortunately, the basic account has a cap at 100 responses for any survey.  I pinged Scott once I had the link set up, asking for help from his tweeple.  I set up the link so that I could track clicks on the survey, versus just knowing how many people took it.  Within, and this is not a joke, a few minutes, I had hit my cap.  Whoops.  Within the time it took me to get a credit card into the system, I lost about 150 to 200 clicks.  I would never have known about the survey being closed had @BrianGorbett been on the spot to point it out.

If you happen to work at Survey Monkey, here’s a potential feature.  Don’t close the survey.  Continue to collect the data, but only show me the first 100 responses.  Holding the data captive is a far more likely upgrade path than me coming in after the fact and deciding to upgrade.  I will like be happy with 100 responses, and probably wouldn’t have known about the survey closing to so many others (especially if Twitter streams come into play).  I have no idea how many of their surveys hit the 100 response limit, and what their convert ratio is on those basic users to upgrade to premium, but my need was now, not tomorrow.  I don’t know when I will need another survey, and had Brian not pointed it out, I would never have known, and wouldn’t have upgraded my account.  That would have been $19.99 lost dollars you didn’t get.

The survey is still open, but as of this writing, I had 991 clicks, about 12 retweets, and 584 survey takers.  Awesome!  It was a pretty simple survey asking what type of developer you see yourself as, and whether or not you use ad blocking software.  I asked people to categorize themselves as “web app developer”, “enterprise developer”, “different kind of developer”, or “not a developer.”  The result is that 55% of the time, people are using AdBlockers.

  Use AdBlock?
No Yes Grand Total
Total 44.86% 55.14% 100.00%

More surprisingly was that it almost didn’t matter how you classified yourself, the percentages were pretty consistent.

  Use AdBlock?    
Type of Dev? No Yes Grand Total
A different kind of developer 40.35% 59.65% 100.00%
A web app developer 46.03% 53.97% 100.00%
An enterprise app developer 46.28% 53.72% 100.00%
Not a developer 43.33% 56.67% 100.00%
Grand Total 44.86% 55.14% 100.00%

 Looking at a breakdown by self-identified type, there are quite a few “enterprise” developers out there.  More than I would have thought given the audience of the tweets.

  Use AdBlock?    
Type of Dev? No Yes Grand Total
A different kind of developer 17.56% 21.12% 19.52%
A web app developer 44.27% 42.24% 43.15%
An enterprise app developer 33.21% 31.37% 32.19%
Not a developer 4.96% 5.28% 5.14%
Grand Total 100.00% 100.00% 100.00%

So there you go.  If you are thinking about using ads to drive traffic to a marketing campaign, you will want to consider what percentage of your audience is likely to never see the ads, and therefore how your results will be skewed.  I was surprised that for techies (since Twitter drove most of the clicks) were as likely to to have ad blocker turned activated regardless of whether they identified themselves as a dev or not.

Read the original blog entry...

About Brandon Watson
Brandon Watson is Director for Windows Phone 7. He specifically focuses on developers and the developer platform. He rejoined Microsoft in 2008 after nearly a decade on Wall Street and running successful start-ups. He has both an engineering degree and an economics degree from the University of Pennsylvania, as well as an MBA from The Wharton School of Business, and blogs at

Latest Cloud Developer Stories
DXWorldEXPO LLC announced today that "Miami Blockchain Event by FinTechEXPO" has announced that its Call for Papers is now open. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to in...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Tele...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need t...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud ...
DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a lase...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers