This is part one of a five part series of the importance of personal branding in garnering positive word of mouth. In our hyper-connected society, word of mouth has become "world of mouth" and recommendations truly craft your online and offline persona and make all the difference between positive or negative word of mouth about you, your service, or your business.

People hear our music not our words

In that short time frame, these two people went from not knowing each other to some potentially negative word of mouth that could of began.  Why?  Because we feel when something's not right, there's a disconnect or a misfire, even when we cannot pinpoint where or what that is.

With songs, we often know the tune and can hum along but the words escape us.  Or, we make up our own words.  Many hilarious conjugations of songs have been written about in books and websites and the underlying lesson is this - we hear the music and not always the words.

Personal branding focuses on our authentic strengths, our vision, purpose, values and passions. So, it is really important for us to know what our music is.  And, when we have the confidence to be the best version of ourselves our music comes across loud and strong.  Like a well-grounded radio station, people hear not static but a strong energy emitting from us.

We are all in sales

And we are either selling ourselves on why we can't do this or why we can. The biggest sale you make every day is the sale you make to yourself.  Are you sold on you?  Do you know what makes you unique? Do you know why people like to connect with you?  Do you know why people do business with you?  Do you know why people request you?

Knowing your personal brand will help unearth all of those items that make you so very unique.  Positive word of mouth means that you move, touch and inspire others to action and to speak positively on your behalf.  How can you provide them the ammunition to speak positively about you when you yourself do not know what makes you uniquely different?

If you want positive word of mouth about you and to harness that tremendous power, then you have to do the leg work and know what your unique brand attributes are and your strengths.  In personal branding, you have to do all the heavy lifting first yet do know that the benefits of doing the work will produce exponential results.

First do a little research

To find out what others are already saying about you is not an easy task.  Most of us, when asked face to face for our honest opinion of someone, falter at giving a truly honest answer.  Start with those people that are within arm's length of you.  This could be your personal fan club or brand advocates.  Don't know who that is?

Here's some people who could be your personal brand advocates:

• Your parents (yes, it's okay to list them no matter how old you are if they speak positively on your behalf and can give some insight on what makes you unique.  While there may be many statements that are "just because you're their child" there could be some golden nuggets that are your personal brand attributes.  As we compare this to what other advocates say, what we're searching for are trends and commonalities.)
• A mentor
• A supervisor
• Someone you've mentored or taught
• Classmates
• Close friends
• Former instructors
• Church leaders
• Former supervisors

Come up with a group of five people and now ask each of them this question...

And, the most important part of this question is to be quiet and let them answer - fully and completely.

In our next installment, we'll cover what to do with those answers and next steps in moving, touching and inspiring others to speak positively on your behalf!

Author:

Maria Elena Duron is chief buzz officer, coach and speaker with buzz2bucks.com. Buzz2Bucks | a word of mouth firm serves as  the community manager around your personal or business brand online and offline, and coaches community managers on how to be buzz-worthy. Buzz2Bucks is known for the talk that yields profits.  She is author of the book "Mouth to Mouth Marketing" and the ebook "Social I.R.A." She's been quoted as a marketing and word of mouth expert by Entrepreneur Magazine and contributes to several publications and is the creator of #brandchat, a weekly twitter conversation about all aspects of branding.  She broadcasts weekly as the business coach with CBS7. Duron will speak at the 2009 Massachusetts Conference for Women.

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