From the Editor
Reinventing Print Media - Yeah Right...
Print media declining, mobile subscriptions growing. Duh!
Sep. 12, 2009 02:15 PM
Strategy+Business is normally a very reliable and insightful publication but the recent article Reinventing Print Media was not up to their high standards.
How could an article discussing - in depth - the future of print media leave out mobile tagging, MIR and AR? All three of these technologies will be vital to re-invigorating a print media industry that is on its last legs. All three provide ways to link print media to online content, promotions and naturally most important of all, new advertising revenue streams. As well as reaching out to a new, younger generation of print media consumers.
In the whole article, the word "mobile" is only mentioned vaguely in the context of mobile "sites" and "applications". Ignoring the importance of the mobile market in the reinvention of print media in the way the authors do in this article clearly shows that print media commentators simply do not get it.
Here's the message again: Print media declining, mobile subscriptions growing. Duh!
Read the original blog entry...