LOS ANGELES, CA -- (Marketwire) -- 09/15/09 --

WHO: Confirmed celebrity bowlers include:

Vivica A. Fox, Anthony Anderson, Bill Bellamy, Hill Harper, James Pickens Jr., LisaRaye McCoy, Glynn Turman, Dawnn Lewis, Chandra Wilson, Vanessa Bell Calloway, Loretta Devine, Obba Babatunde, Art Evans, Jackee', Theresa Randle, Gina Ravera, Chico Benymon, Rocky Carroll, Tatyana Ali, Flex Alexander, Thom Barry, Dule' Hill, Wesley Jonathan, Michael Colyar and celebrity DJ MC Lyte.

Sponsored by Bank of America, Herbalife, Hennessy, Cedric the Entertainer & Lorna Kyles, Pickens/Wilson, Pinz Entertainment Center, Simply Alive!, Broadway Federal Bank, Elgin Charles Salon, Mercedes-Benz of Beverly Hills, Behind the Bench - The NBA Wives Association, NoNegativePeople.com, Premier Concepts, and Yellow Rose, Inc. The CBC-'09 will benefit The K.I.S. Foundation, Inc., a 501(c)(3) non-profit organization and the Dorothy H. Shepard Scholarship Fund.

WHAT: KiKi Shepard's 6th "Annual Celebrity Bowling Challenge-'09"

WHEN:       Friday September 18, 2009
            6:00 pm  | Media Check-in
            7:00 pm  | Red Carpet Arrivals
            8:00 pm  | 3-game Bowling Tournament
            11:00 pm | After-party with Celebrity DJ MC LYTE

WHERE: PINZ Entertainment Center/Guy's North 12655 Ventura Blvd., Studio City, CA 91604

WHY: The mission of KiKi's "Celebrity Bowling Challenge" is to raise awareness about Sickle Cell Disease -- an inherited, non-contagious blood disease that can be crippling, painful, and life threatening. The CBC stresses the need to educate the public about this fatal disease, and to stimulate continued dialogue about how it is spread, its debilitating effects, ways of prevention, and the need to get tested now.

Discovered in the United States over 100 years ago, sickle cell disease (SCD) statistics are staggering. In the US, 1 in 2,500 newborn babies has the disease and approximately 54,000 babies are born each year with the sickle cell trait. There are approximately 80,000 Americans with sickle cell disease and 3.5 million with sickle cell trait and related disorders. For 15 years, actress KiKi Shepard, best known as the co-host of "It's Showtime at the Apollo," has volunteered her tremendous talent and valuable time to help raise awareness about Sickle Cell Disease. "LET'S BREAK THE CYCLE OF SCD!" www.thekisfoundation.org

For Sponsorship and tickets: LaTonia Robinson @ 818-981-7819, Latonia@thekisfoundation.org, kscbc@aol.com.