MTV Networks has formed a partnership with global SMS specialist mBlox for US wireless operator connectivity. The partnership joins MTV Networks with the largest SMS aggregator in the US, and allows MTV Networks to offer premium SMS services and mobile marketing campaigns. MTV Networks will offer a new, in-house mobile messaging platform to deliver innovative wireless entertainment content and interactivity to consumers.  The platform will immediately enable multiple mobile applications and services for MTV, VH1, Comedy Central, CMT and others.
 
The initial set of mobile applications and services launching on MTVN's new
platform include:

* Cross-Carrier Mobile Voting, Polling, and Sweepstakes Entry

* Comedy Central Premium Alerts:
- Joke of the Day -- daily joke
- Insult of the Day -- daily insults
- Booty Calls -- daily pick-up lines
- Daily Show Headlines -- headlines and other select content from The Daily
Show With Jon Stewart

* VH1 Premium Alerts
- Best Week Ever -- selected exclusive content from the writers of this hit
show
- This Day in Pop Culture -- a daily dose of historic pop culture

* CMT Premium Voting:
- Pick or Flick -- voting program integrated with CMT's Top Twenty countdown
show

"MTV Networks has the most loyal, technology savvy audience in the world with a firm hold on the 18-to-34 year old demographic, those who use SMS on a regular basis," said Jay Emmet, mBlox President -- Americas. "What mBlox is able to bring to MTVN is a specialized focus on message delivery, revenue settlement and a carrier-grade network infrastructure."