Research and Markets (http://www.researchandmarkets.com/research/289fd7/the_smarts_in_ibm) has announced the addition of the "The smarts in IBM's Smart Analytics System" report to their offering.

IBM's Smart Analytics announcement might have been overshadowed by its planned $1.2 billion acquisition of analytic firm SPSS. However, it arguably will have a greater impact on IBM's longer-term analytics delivery strategy. At first glance, the Smart Analytics System seems to be another take on BI and data warehousing appliances -pre-integrated hardware and software combos that are calibrated to work smoothly together.

Like appliances, IBM's system promises faster and lower-cost deployment without compromising performance. There is also a smarter query optimisation engine being built in. But the most important takeaway of this announcement is how IBM is packaging the analytic system for customers. The company seems to be reverting to a strategy of providing vertically integrated systems sold as single, complete IBM offerings aligned with the delivery of its consulting and professional services.

If the company gets the balance right, it could well shake up the piecemeal integration that has characterised the BI and data warehousing market.

For more information visit http://www.researchandmarkets.com/research/289fd7/the_smarts_in_ibm

Source: Ovum