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Understanding the Relationship Between Workloads and the Cloud
Adaptivity CEO Tony Bishop to discuss how enterprise Cloud Computing enables IT as a Service

The applications that support of an enterprise exhibit a wide range of operational characteristics. That diversity is the key to business success, but it has consequences. In his general session at Cloud Computing Conference & Expo, Tony Bishop, Founder and CEO of Adaptivity, discusses three different perspectives that must be accommodated. He will also discuss how Enterprise Cloud Computing enables IT as a service and is the next phase in data center evolution to solve this spiraling dilemma. How does business successfully operate this expensive investment? The solution lies with understanding workload characteristics fundamentals to tailor (but finite) solutions.

The 4th International Cloud Computing Conference & Expo is co-located with the 7th International Virtualization Conference & Expo and will be taking place November 2-4, 2009 at the Santa Clara Convention Center, Santa Clara, CA.

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About the Speaker
Tony Bishop is the Founder and CEO of Adaptivity. As Chairman and CEO, he leads the team and provides hands-on coaching, thought leadership and executive strategy support for key clients and partners. He is an innovative IT executive, with an excellent track record in strategy, design, and the implementation of business-aligned enterprise technology platforms across large organizations.

4th International Cloud Computing Conference & Expo
At the 4th International Cloud Computing Conference & Expo, November 2-4, 2009, being held in the Santa Clara Convention Center, Santa Clara, CA, more than 1,500 delegates will find out how cloud computing is transforming the way that enterprises everywhere build and deploy applications. Now held three times a year - in New York, Prague, and Santa Clara - the Cloud Computing Conference & Expo series is the fastest-growing Enterprise IT event, devoted to every aspect of delivering massively scalable enterprise IT as a service. The event is co-located with our 7th International Virtualization Conference & Expo.

More Than 100 Cloud Sessions by a Rock Star Faculty
4th International Cloud Computing Conference & Expo in November will offer 100+ technical breakout sessions, 120 speakers from 80+ leading companies, three top major industry keynotes, two Power Panels, SYS-CON.TV interviews with industry luminaries, product launches and other special events plus a 2-Day Expo Floor - there's no event with a technical program as wide and deep. If you're already a Cloud player - or would like to be - this is the one event to attend this year.

"Bringing the Economics of the Web to Enterprise IT Through Cloud Computing" is the conference theme and our organizing principle is that through our intensive three-day schedule of keynotes, and general and breakout sessions, attending delegates will be assured of leaving the Conference with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.

Introducing "SOA in the Cloud" and "RIAs in the Cloud"
4th International Cloud Computing Conference & Expo in November will introduce two new and dedicated tracks - "SOA in the Cloud" and "RIAs in the Cloud" - which will examine how service oriented architecture, AJAX, rich internet applications, enterprise mashups, social media and Web 2.0 find their new place in the Cloud.

Now is the time to take the Cloud seriously. And the Santa Clara Convention Center, at the 4th Cloud Computing Expo (Nov 2-4), is the perfect place to do it!

4th International Cloud Computing Conference & Expo Keynotes:
Cloud Computing Expo keynotes will be delivered by Richard Marcello, Unisys President of Systems & Technology; Shelton Shugar, Yahoo! SVP Cloud Computing; and Richard Sarwal, Oracle VP of Development for Enterprise Manager.

Delegate Registration Options:
Cloud Computing Expo ( delegates can pre-register for the conference online with $800 savings at

Expo Plus registration which costs $300 also allows conference delegates to attend two free technical sessions per day for three days, access to the expo floor, keynotes, vendor technology presentations, as well as live taping of SYS-CON.TV power panels.

Conference Faculty - A Who's Who of Cloud Computing Technology Rock Stars!
International Cloud Computing Conference & Expo faculty alumni include such notable speakers as: Roman Stanek, CEO of Good Data Corporation; David Hanacek, Sr. Systems Engineer at VMware; Arseniy Kuznetsov, Director of Sun Cloud Computing Core Engineering, Sun Microsystems; Pavel Georgiev, AppLogic Systems Engineer, EMEA, 3Tera; Dr Guy Bunker, Chief Scientist & Distinguished Engineer, Symantec; Doug Tidwell, Cloud Computing Evangelist at IBM; Uri Budnik, Director of Business Development at RightScale; Raimund Genes, CTO of Anti-Malware at Trend Micro; Jérôme Bernard, Director of EMEA Operations, Elastic Grid; Jakub Nesetril, Senior Director of User Experience at Good Data Corporation; Stephen Foskett, Director of Consulting at Nirvanix; Subra Kumaraswamy, Sr. Security Manager, Sun Microsystems; Alan Williamson, Founder of & Editor-in-Chief of Cloud Computing Journal; Jim Reavis, Executive Director of Cloud Security Alliance; Zdenek Svoboda, VP Products at Good Data Corporation; Sam Morcos, VP Global Field Operations, Third Brigade; Paul Parsons, Founder & CTO of The Server Labs; Christoph Reich, Head of IT at Hochschule Furtwangen University; Harald Kornmayer, Senior Researcher, NEC Laboratories Europe; Lluis Font, CEO of NTRglobal; Sam Johnston, Founder of Australian Online Solutions; Pau Garcia-Mila, Founder of eyeOS; Louis Naugès, Founder & President, of Revevol; Owen Garrett, Product Manager & Technologist, Zeus Technology; David Snead, US Attorney at Law; Todd Kuczaj, Manager at Accenture; Roger Baskerville, VP for EMEA, Vizioncore; Derek McAuley, CTO at Netronome Systems; Petri Lillberg, EVP of R&D, SSH Communications Security; Richard Croucher, Associate Partner at Citihub; Nuno Duro, CTO at Evolvespace Solutions; Juergen Frick, Sr. Solutions Architect at Adaptec; Shahar Raz, Owner of Shahar Raz Consulting; Richard Cassidy, Manager of Global Systems Engineering, Virtual Computer; David Bernstein, VP/GM Office of CTO Cloud Computing of Cisco; Stuart Charlton, Chief Software Architect of Elastra; Vik Chaudhary, VP Product Management of Keynote Systems; Peter Coffee, Director of Platform Research of; Patrick Kerpan, CTO of CohesiveFT; Sajai Krishnan, CEO of Parascale; Bill McColl, Founder & CEO of Cloudscale; Ken Oestreich, VP Product Marketing of Egenera; Bob Quinn, Founder, Chairman, & CEO of 3Leaf Systems; Raghavan Srinivas, Technology Evangelist of Intuit; Omer Trajman, Director of Field Engineering of Vertica Systems; Thorsten von Eicken, CTO of RightScale; Rich Wolski, Professor of Computer Science of UCSB; Brian Zhangi, President & CEO of Kadient; Alex Bakman, Founder & CEO of VKernel; Ken Berryman, SVP Strategy & Emerging Businesses of Symantec; Etay Bogner, CTO of Neocleus; Shawn Cooney, Co-Founder and Director of Research of Certeon; Martin Ingram, VP Strategy of AppSense; and Jay Litkey, Founder, President & CEO of Embotics.

About Salvatore Genovese
Salvatore Genovese is a Cloud Computing consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, start-ups, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)

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