From the Blogosphere
Is Your Vocabulary Costing You Money?
The words we use create pictures in their minds
By: Jeff Blackwell
Oct. 29, 2009 01:45 PM
By Tom Hopkins
When we give a presentation to a future client not only do our appearance, visual aids, and body language relay a message, but the words we use create pictures in their minds. When we hear a word, we often picture a symbol of what that word represents. We may even attach emotions to some of these words. For example, let’s consider the words, SPRING, SUMMER, AUTUMN, WINTER. Depending on your particular experience, each of those words can generate positive or negative emotions in [...]
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