The Opportunity Green Sustainable Business Conference, which brings together leading companies and visionaries in business, technology, and design to showcase the hottest opportunities for driving profitability through sustainability, today announced that three companies participating in the 2009 conference have either introduced new products or announced the formation of a new subsidiary. Taking place November 7-8 in Los Angeles, California at the UCLA Price Center for Entrepreneurial Studies, the conference is also proud to announce it has gathered more than 500 attendees passionate about social responsibility and driving success in green initiatives. These announcements reflect a growing trend involving companies that have committed to developing best practice sustainability strategies for the emerging global economy that requires innovative, viable and profitable models for business success.

GreenNurture, a company blending sustainability and new media, announced its online sustainability platform, GreenNurture.com, at the conference. The company will introduce the application and begin accepting participants at the conference for a private beta launch leading up to their hard launch in January 2010. GreenNurture.com, is a one-of-a-kind web-based solution that successfully blends sustainability, triple-bottom-line principles and new media, creating a powerful tool that drives both positive environmental action and bottom-line improvement. The system empowers individuals to report best practices and share ideas, rewarding them for their active participation through their exclusive rewards partner – RecycleBank.

TechLaw, Inc., launched their new subsidiary, AlterEcho. TechLaw’s biologists, geologists, chemists and engineers have been at the forefront of ecological awareness, developing a deep knowledge and unique understanding of the relationship between business and environmental stewardship. This new subsidiary, AlterEcho, helps clients develop and manage the skills, systems and support needed to take the strategic steps that not only drive bottom-line growth, but also enhance our environment.

PeopleTowels announced the newest concept in sustainability, a reusable personal hand towel called a PeopleTowel that is made of 100 percent organic cotton. PeopleTowels are a responsible alternative to using paper towels to dry your hands in public facilities. They make going green as easy as drying your hands to save trees and reduce waste. Reuse is a big message at this year’s conference, and PeopleTowels have been provided to all participants instead of paper towels.

To sponsor Opportunity Green or get additional information about OG25, contact Karen Solomon at 310-709-6952 or at karen@opportunitygreen.com. Follow the latest news and updates related to Opportunity Green on Facebook at http://www.facebook.com/opportunitygreen and on Twitter at http://www.twitter.com/oppgreen

About Opportunity Green

The Opportunity Green conference brings together leading companies and visionaries in technology, design, media, and more, to showcase the hottest opportunities for driving profitability through sustainability. The conference allows participants exposure to, and experience with, an interdisciplinary cross-section of ideas at the forefront of sustainable business practices through a variety of formats, including creative panels, experiential workshops and out-of-conference interactivity. Approximately 500 companies participating in Opportunity Green – ranging from Fortune 500 powerhouses to cutting-edge start-ups – have all been carefully chosen via a rigorous vetting process and have demonstrated a commitment to showcasing the latest sustainable solutions and emerging green business practices as well as a dedication to ongoing collaboration with like-minded business leaders. For more information on the conference, visit www.opportunitygreen.com.