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From the Wires
Customer Value Development: how a Fresh Perspective on Emerging Markets' Telecom Economies Generates 5-15% EBITDA Improvement
By: PR Newswire
Nov. 9, 2009 04:02 AM
"Customer Value Development is a process that puts rigorous customer data
analytics at the core of all major management decisions in a Telecom
Operator. It develops a new set of KPIs and operational metrics that
fundamentally alter the way operators go about their business," says Operators in emerging markets today deal with major challenges related to
declining growth, ARPU pressure (due to multi-SIM behaviour) and rotational
churn. Customer Value Development deals with these challenges via leveraging
an operator's most unique assets - the data it owns about its customer base.
Detailed analysis of these data generates the insights required to optimize
various commercial tactics and roll-out highly effective micro-segmented
marketing campaigns. "Obviously, a range of specific capabilities should be
developed to fully unlock the potential of CVD. These relate to people and
organization, systems, process and customer understanding, although
measurable results can be obtained from the very beginning, regardless of an
operator's starting point," says For more information on the White Paper please visit http://www.deltapartnersgroup.com/our_insights/whitepapers Notes to editors Delta Partners is the leading management advisory and investment firm
specialized in Telecoms, Media and Technology (TMT) in emerging and high
growth markets. It has more than 130 professionals operating across 50
markets in the For further information please contact: Mia Mutic, Marketing Manager,
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