Comments
kvorak wrote: Finally... somebody agrees. The reason people can't answer this question objectively is because it's the WRONG QUESTION, lol. Well said.
Cloud Expo on Google News

SYS-CON.TV

2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Click For 2008 West
Event Webcasts
CVS Caremark and Generation Health Form Strategic Partnership to Offer Personalized Medicine
Integrated approach to pharmacogenomic medicine to improve patient outcomes and reduce cost

WOONSOCKET, R.I. and UPPER SADDLE RIVER, N.J., Nov. 10 /PRNewswire/ -- CVS Caremark (NYSE: CVS), the nation's largest pharmacy health care provider, and Generation Health, Inc., a genetic benefit management company (GBM), today announced a strategic partnership to expand pharmacogenomic (PGx) clinical and testing services for CVS Caremark pharmacy benefit management (PBM) clients to improve care for patients who either are non-responsive or have adverse reactions to their medications.

The proper application of pharmacogenomic medicine can help doctors evaluate a patient's genetic make-up to determine whether a specific medication will be effective. Medical studies have found that in some instances people get little benefit and even face harmful and costly side effects from medications they take. Through this partnership CVS Caremark will use genetic testing to apply greater precision to client prescription management, with the goal of improving individual health outcomes and reducing overall medical costs.

CVS Caremark currently provides PGx intervention services in its specialty pharmacy business. This partnership expands upon those offerings to specialty pharmacy and introduces them for targeted drugs dispensed under the traditional PBM setting. The companies will initially focus on PGx clinical and testing programs that predict how a patient will respond to medications in areas of oncology, cardiovascular medicine, treatment of HIV and others. Pharmacogenomic programs can offer compelling clinical benefits, such as identifying HIV patients who do not respond to specific medications and therefore continue to experience disease progression, or help ensure that patients with breast cancer are prescribed the appropriate therapy based on the unique characteristics of their tumor. The programs can help prevent disease progression and avoid recurrences.

PGx clinical and testing services can also help reduce overall medical costs for clients by determining where some therapies will not be effective. That information allows doctors to determine and prescribe the most precise medication therapy treatments for their patient's treatment.

"Personalized medicine is a fast-growing field, but the process for providing relevant and systematic clinical delivery of service needs to improve and evolve," said Troyen A. Brennan, MD, Executive Vice President and Chief Medical Officer of CVS Caremark. "We will integrate Generation Health's unique skills in genomic medicine with the experience in benefit management of both companies to provide clients with a sophisticated, evidence-based clinical approach."

"The emerging field of genomics is complex and challenging for health care payers and providers alike, yet critically important to how medicine is practiced today," said Per Lofberg, President, CEO and co-founder of Generation Health. "Our focus on genomic medicine allows for a holistic approach that includes managing the process for determining hereditary risk for certain diseases, as well as for managing pharmacogenomic services. We intend to impact physician practice and patient well-being with accessible, affordable, and actionable information."

The pharmacogenomic clinical services resulting from the strategic partnership are expected to be introduced to CVS Caremark's PBM clients in the second quarter of 2010. The partnership will allow the companies to explore future programs in the medical diagnostics arena to encourage appropriate and cost effective testing for certain hereditary diseases, and eliminate unnecessary testing where evidence for clinical validity and utility is lacking.

CVS Caremark is making a minority equity investment in Generation Health and as part of the agreement Dr. Brennan will join the board of directors of Generation Health. No additional financial terms of the partnership arrangement are being disclosed.

About CVS Caremark

CVS Caremark is the largest provider of prescriptions in the nation. The Company fills or manages more than 1 billion prescriptions annually. Through its unmatched breadth of service offerings, CVS Caremark is transforming the delivery of health care services in the U.S. The Company is uniquely positioned to effectively manage costs and improve health care outcomes through its more than 7,000 CVS/pharmacy and Longs Drugs stores; its Caremark Pharmacy Services division (pharmacy benefit management, mail order and specialty pharmacy); its retail-based health clinic subsidiary, MinuteClinic; and its online pharmacy, CVS.com. General information about CVS Caremark is available through the Investor Relations section of the Company's Web site, at cvscaremark.com/investors, as well as through the press room section of the Company's Web site, at cvscaremark.com/newsroom.

About Generation Health

Generation Health provides a clinical and economic framework for harnessing the burgeoning field of genomic medicine in pursuit of quality health outcomes. This framework includes evaluation of clinical evidence to determine clinical utility; cost and outcome models to support evidence for reimbursement; a Best Test(TM) laboratory network to manage the rapid growth of testing costs for payors; data and analytics to review gaps in care among patients; and outreach programs to ensure thorough communications between patients, physicians and pharmacists. Generation Health, a privately owned company, was established in November 2008 with funding from its founders and Highland Capital Partners, one of the country's leading venture capital organizations with a strong history and commitment to innovation in health care and life sciences. General information about Generation Health is available on the Company's website, at www.mygenerationhealth.com .

    Contacts:
    Jon Sandberg
    Corporate Communications
    CVS Caremark
    401-770-4914

    Nancy Christal
    Senior Vice President
    Investor Relations, CVS Caremark
    914-722-4704

    Rick Schatzberg
    Chief Marketing Officer
    Generation Health
    201-820-3455

    Glen Silver
    Chamberlain Healthcare Public Relations
    Vice President, Media Services
    212-884-0646

SOURCE CVS Caremark

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Cloud Developer Stories
SYS-CON Events announced today that NetStar Systems, an IT and consulting provider supporting federal and private sectors, will exhibit at SYS-CON's 5th International Cloud Expo (www.CloudComputingExpo.com), which will take place on April 19-21, 2010, at the Jacob Javits Conventi...
Terracotta and Eucalyptus Systems have together come up with an integrated open source solution for private cloud that they say will maximize data scalability and application performance. The companies claim that their partnership is aimed at helping enterprises get a better hand...
SOA Software, a SOA and Cloud Services Governance provider, on Tuesday announced that it is expanding European operations with the appointment of Steve Pope as Vice President of Europe, and Simon Parker as Director Technology Europe, to support and drive the company's rapid growt...
Why Attend Tech Ed 2010? Because you'll return to your office with knowledge and expertise that only four days at Tech Ed can offer. You can learn about today’s cutting-edge trends, helping make life easier for you (and everyone else) at work. But the most important benefit just ...
CA and NetApp on Tuesday announced an extension of their multi-year solutions partnership to develop management solutions for public and private cloud environments. As a result, the companies are integrating CA'svirtualization, automation and service assurance offerings with NetA...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021

SYS-CON Featured Whitepapers
ADS BY GOOGLE

Breaking Cloud Computing News
Terracotta and Eucalyptus Systems have together come up with an integrated open source solution for ...