From the Blogosphere
Marketing Exec Bruce Johnston Says Social Media Will Revive Mutual Fund Sales
Two major influences fueled his thinking: prolific blogging of his friend, Scott McKain, and the promise of social metrics
By: John Drachman
Nov. 18, 2009 01:00 PM
New Media on Ulitzer
Last year, as imploding credit markets roiled the economy, mutual fund organizations throughout the country took stock of their revenue prospects.
It was clear that a change or two was in the wind at Denver’s Old Mutual Investment Partners, too. For Chief Executive Officer, D. Bruce Johnston, one more change was clear: He wanted to do something different.
From thought leadership to measuring results
Bruce shifted his family to Tuttle, Oklahoma where he started networking, interviewing industry thought leaders and practicing the social media arts. In short order, his blog, DBJ Associates became a rising source of reliable social media information for the relatively slow-to-adapt financial services industry.
Bruce continued, “Social media in the form of social networks, online communities or blogs will become more and more a routine part of marketing, sales and distribution. That’s where the future is headed.”
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