Cloud Computing on Ulitzer

CoreMatrix Systems announces a strategic partnership with Aprimo Inc. as part of an integrated cloud strategy for marketing and sales.

The strategy includes deployment of Salesforce.com and Aprimo Marketing Studio, two best of breed cloud solutions. In addition to implementation and product integration, the resulting end-to-end sales and marketing solution offered by CoreMatrix includes review and optimization of key business processes, data migration strategy, application configuration, training and change management strategies to accelerate user adoption. This allows companies to have a complete view of the entire customer acquisition process from measuring the effectiveness of marketing programs to maintaining a complete profile of all customer transactions.

"Many companies have adopted Salesforce.com's cloud-based Customer Relationship Management (CRM) solution to capture a more complete customer view and manage their sales pipeline and customer service more effectively. But that's only half the picture, a lot happens before that lead gets into the sales pipeline. Aprimo Marketing Studio goes beyond lead management to help companies extend that efficiency and visibility to the management, execution and measurement of their marketing campaigns," said Frank McMahon, co-founder of CoreMatrix Systems.

Aprimo Marketing Studio, an on-demand marketing automation application, allows marketers to manage all aspects of integrated online marketing campaigns. With this integration, companies gain greater visibility of the overall effectiveness and impact of marketing campaigns on company revenues, in terms of improved efficiencies and measured results. The robust marketing application can be configured to meet the specific needs of the marketing group, with functionality related to managing marketing operations, web analytics, lead management, social media, segmentation, SEO, and email and banner campaigns.

"When selecting a consulting partner to help us launch Aprimo Marketing Studio, we recognized that CoreMatrix's extensive experience with Salesforce.com put them in a unique position to help us. Not only did they have the consulting and technical expertise, but they also acted as trusted advisor to clients, helping them extract the most value from the application and see a faster return on their investment," said Robert McLaughlin, Executive Vice President of Aprimo.