Samsung Electronics America Inc., a market leader and award-winning innovator in consumer electronics, today announced that it is bringing special values to consumers this holiday season. From November 22^nd until November 30^th, five Samsung premium HDTV models will be available at retailers across the country at an outstanding value.*

According to a recent Consumer Electronics Association (CEA) survey, 80 percent of adults will be purchasing a new gadget during the holiday season – the highest percentage in 16 years. In addition, consumer electronics products comprise four out of the top 10 items on adults' holiday wish lists, including computers, video games, TVs and digital cameras.

“Consumer electronics are a hot ticket item every holiday season, and this year will be no different,” said John Revie, senior vice president of visual display marketing at Samsung Electronics America. “During the holidays, we feel it is a time to deepen our engagement with existing customers, while reaching new audiences, and these special values are a way to make that happen.”

Samsung’s special HDTV models offer consumers extraordinary value and more options to choose from. The models include:

Samsung 46” LCD HDTV (LN46B500)

• Suggested Street Price: $849.99
• Samsung’s 46” LCD HDTV features full HD 1080p resolution, a 40,000:1 dynamic contrast ratio for more realistic and sharper picture quality, SRS TruSurround HD™ audio and two HDMI® inputs

Samsung 40” LCD HDTV (LN40B500)

• Suggested Street Price: $599.99
• Samsung’s 40” LCD HDTV features full HD 1080p resolution, 40,000:1 dynamic contrast ratio for more realistic and sharper picture quality, SRS TruSurround HD™ audio and two HDMI® inputs

Samsung 22” LCD HDTV (LN22B350)

• Suggested Street Price: $249.99
• Samsung’s 22” LCD HDTV features crisp, bold HD images, an elegant piano black design, and a variety of inputs (one HDMI input, one PC input, and one headphone jack) to allow consumers to easily connect their digital devices

Samsung 50” Plasma HDTV (PN50B400)

• Suggested Street Price: $699.99
• Samsung’s 50” Plasma HDTV features clear plasma action with 600 Hz subfield motion, a 2,000,000:1 dynamic contrast ratio for pure whites and deep black tones and SRS TruSurround HD™ audio

Samsung 42” Plasma HDTV (PN42B400)

• Suggested Street Price: $549.99
• Samsung’s 42” Plasma HDTV features clear plasma action with 600 Hz subfield motion, a 2,000,000:1 dynamic contrast ratio for pure whites and deep black tones and SRS TruSurround HD™ audio

In addition, Samsung will offer other great values during the weekend following Black Friday. This includes a Samsung 50” Plasma HDTV (PN50B530) for $899.99, as well as values on Blu-ray players and home theater systems.

For more information on these holiday values, please visit www.samsung.com/newsroom.

*While supplies last.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.