NDS, the leading provider of technology solutions for digital pay-TV, today announced that it has appointed Surbhi Broadband Pvt Ltd, India’s leading cable TV equipment manufacturer and supplier, as an authorised reseller for its pay-TV solutions in India, including the market-leading NDS VideoGuard^® conditional access (CA) system.

The partnership will allow NDS and its customers to take advantage of Surbhi’s in-depth understanding of the Indian cable and broadband markets and its local expertise in hardware and software systems integration. The two companies will work together to offer digital cable TV solutions that are easy to implement and integrate, ensuring fast time-to-market while minimising operational costs.

Surbhi will promote and sell NDS’ market leading VideoGuard CA, MediaHighway^® set-top box software and Electronic Programme Guides (EPG) in India. Surbhi will manage the headend integration for customers and supply NDS smartcards.

Surbhi Broadband and NDS will work together to provide a one-stop shop for cable operators planning to go digital. Indian operators will be able to pay for NDS products and services in the local currency (INR) instead of in US dollars, making their transactions simpler and more cost effective.

NDS VideoGuard currently protects over 111 million digital devices around the world. NDS MediaHighway set-top box software has been deployed in over 128 million devices worldwide.

According to Mr. Piyush Mishra, General Manager - Sales, Surbhi Broadband, “NDS is India’s leading digital pay-TV technology solutions provider and with this partnership we aim to offer solutions that are affordable, scalable and highly relevant to small and medium-sized cable operators in India. We trust that our collaboration with NDS and the availability of cost-effective solutions will help promote the growth of the Indian digital cable TV market.”

Ms. Sue Taylor, Senior VP and General Manager NDS Asia Pacific said, “With Surbhi Broadband and NDS, operators will get access to reliable, market-leading hardware and software solutions for digital cable TV platforms and services all under one roof. This will help our customers as it means that digital TV deployment becomes easier and more cost-effective.”

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About Surbhi Broadband Pvt Ltd.
Surbhi Broadband Pvt Ltd is India’s leading cable TV equipment manufacturer and supplier. Surbhi offers affordable and reliable hardware technology solutions for digital TV, IPTV and Digital COFDM System over cable. As a pioneer in the field of delivering TV and broadcast signals for over two decades, Surbhi is equipped with the skilled manpower and a network of offices all across India.

About NDS
NDS Group Ltd. creates the technologies and applications that enable pay-TV operators to securely deliver digital content to TV STBs (set-top boxes), DVRs (digital video recorders), PCs, mobiles and other multimedia devices. Over 70 of the world’s leading pay-TV platforms rely on NDS solutions to protect and enhance their businesses. VideoGuard^® is the world’s market-leading conditional access (CA) and digital rights management (DRM) technology, currently deployed on 111 million active devices, and safeguarding pay-TV service revenues exceeding $40 billion. NDS middleware, including MediaHighway^® which enables a host of advanced services for subscribers, has been deployed on 128 million devices. NDS DVR technology, centred around XTV^™, leads the global industry with 23 million units deployed. (Deployment figures as of 30^th September 2009).

Headquartered in the UK, NDS remains committed to investing in R&D with over 75% of its employees dedicated to pioneering work at development centres in China, Denmark, France, India, Israel, Korea, UK and US. NDS has also implemented a host of initiatives aimed at reducing its carbon footprint and helping digital TV subscribers reduce energy consumption.

NDS Group Ltd. is a private company owned by the Permira Funds and News Corporation. See www.nds.com for more information.

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