PALO ALTO, CA -- (MARKET WIRE) -- 08/23/05 -- The Forum to Advance the Mobile Experience (FAME), a strategic authority leadership initiative to accelerate marketing and research aimed at driving wireless service and product adoption, today announced the appointment Dr. Dan Steinbock to the faculty of FAME(TM), a group made up of leading experts in the global mobile market. "It is truly a great pleasure to be part of FAME," comments Dr Steinbock. "This leadership initiative can make a difference in mobile marketing worldwide. It is a privilege to participate and help accelerate the exchange of information with mobile technologies."

In February 2005, the Chief Marketing Officer (CMO) Council, an elite affinity group of 1,500 chief marketing executives in the technology, communications and digital media sectors, announced FAME -- the Forum to Advance the Mobile Experience(TM). In June 2005, the FAME announced a high-profile advisory board consisting of top marketers and industry experts from 24 of today's leading mobile technology companies. The FAME leadership advisory board includes executives from ARM, Alcatel, Autodesk, British Telecom, Casabyte, Digicel, GSM Association, Gemplus, Good Technology, Google, Intel, Intellisync, Lucent, Nokia, Nortel, Openwave, palmOne, QUALCOMM, Sybase Corporation, Symbian, Virgin Mobile, Visto, Vonage and Yahoo!

As the faculty spokesperson for FAME, Steinbock will serve as a luminary contributing to thought leadership dialogues, programs and content. Due to his expertise in the mobile marketing field, Steinbock will act as a subject matter expert and commentator on pressing mobile issues.

Steinbock, the U.S.-based author of "The Nokia Revolution," recently authored "The Mobile Revolution" (Kogan Page, July 2005). Specializing in strategy and globalization, he specifically focuses on marketing innovation in mobility. Steinbock has consulted for international organizations and multinationals. He is a Fulbright scholar and currently the director of the New York City office of the prestigious Academy of Finland.

About the CMO Council

Based in Silicon Valley, the CMO Council is a private, non-profit organization dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior marketing and brand decision-makers in the global technology industry. More than 1,500 technology companies are currently represented on the CMO Council, accounting for well over $500 billion in aggregated annual revenues. These include top decision-makers controlling more than $45 billion in global marketing expenditures for many of the world's foremost computer systems, software, networking, communications, consumer electronics, component, distribution, and consulting brands.

For more information, please visit the web site at www.cmocouncil.org.

About FAME

The Forum to Advance the Mobile Experience(TM) (FAME(TM)) is a member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around advancing the wireless user experience. Formed by the CMO Council, FAME promotes the adoption of wireless applications in the best interests of industry players. FAME brings together influential senior marketing leaders from top mobile technology companies that will join in the pursuit of innovations and best practices tailored towards the advancement of end user wireless applications. For more information, please visit the web site at http://www.fameforusers.org/.

Contact:
Aparna Aswani
FAME Director
650-328-5555 ext. 132
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