LONDON, UNITED KINGDOM -- (Marketwire) -- 01/06/10 -- Punch Communications, one of the leading PR companies in the digital PR sector, is set to publish a series of articles dedicated to illustrating the benefits and best practices of social media activity in public relations campaigns.

The series, set to be given the title "Social Media Basics", aims to provoke discussion amongst both practitioners in the public relations industry, and also current and potential clients. Each article, focused on a different area or theme of social media and PR, will offer insight into how businesses and agencies can make the most of that given area.

Social media has developed into an immensely useful PR and marketing tool, with whole social media strategies being built and executed as part of overall corporate marketing campaigns. The horizontal influence and quality of engagement afforded by social networks means that such means of marketing a brand or product can no longer be ignored by brands and businesses.

Having offered social media services to clients for several years, Punch intends to stimulate increased conversation around the use of social media in public relations practition, whilst also illustrating its expertise on the subject to clients and businesses that are interested in employing social media strategy.

Pete Goold, MD of public relations agency Punch, said: "We are looking to provoke conversation around how social media activity is progressing, whilst also illustrating the importance of a social media presence to those that are yet to be convinced. Social media is now a major part of public relations practition, affording a degree of engagement with the audience that was previously unattainable.

Search and social media agency Punch Communications has adopted the developing subsets of public relations throughout the economic downturn, acquiring expertise in a number of the subsets of public relations, such as SEO.

Punch is always on the lookout for established talent in the digital PR sector, and currently has a number of opportunities available to the right candidates. Interested applicants should get in touch with Erica@punchcomms.com, or @punchcommsHR on Twitter for more information.

To find out more about Punch and the "Social Media Basics", please visit punchcomms.com/blog.