icrossing, the largest independent search engine marketing firm, has recently expanded the number of internal thought leaders to address key issues within the search space on www.reversedirectmarketing.com. This expansion is in conjunction with an updated look and feel to complement icrossing's monthly e-newsletter, The Reverse Direct Marketer.
 
"Reversedirectmarketing.com represents the thinking of some of icrossing's most esteemed search engine marketing experts, which in turn, are some of the industry's most esteemed search engine marketing experts," said Jeffrey Herzog, icrossing Chairman and CEO. "By covering the general trends in the marketplace, but also the specific angles of its varying disciplines, the Reverse Direct Marketing blog will address a wider range of issues important to every search engine marketer.
 
Contributing bloggers include the leaders of icrossing's core offerings -- Natural Search Engine Optimization, Paid Search Management, Content Services, and Search Intelligence. As experts in their respected disciplines, each commentator will use the space as a vehicle for sharing their insight and vision on the search landscape.
 
The blog is named for a term coined and trademarked by icrossing. Reverse Direct Marketing, synonymous with search engine marketing, represents the smartest form of marketing ever: the opportunity to connect with consumers who are seeking the business. Reverse Direct Marketing upends the traditional way of making connections where a business must find the customer.