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PlayFirst Announces Debut of Game-Changing Facebook Connect Integration in Diner Dash 5: BOOM!

PlayFirst®, Inc., a leading publisher of emotionally engaging interactive entertainment, revealed today that Diner Dash® 5: BOOM! is the first PC/Mac download game to integrate a viral Facebook® Connect power-up feature. For the first time ever, Diner Dash 5: BOOM! allows players of the download game to gift Flo’s SuperSneakers™ to their friends on Facebook®. The Super Sneakers give recipients a fun and distinct advantage in the fast-paced world of Diner Dash 5: BOOM!, which marks the fifth anniversary of the award-winning, best-selling Diner Dash series.

"Playing games is an incredibly popular activity on Facebook, and is even more fun when played with friends,” said Facebook Platform Manager Gareth Davis. “We look forward to PlayFirst’s Diner Dash 5: BOOM! with Facebook Connect, enabling players to connect with each other in a new social game experience.”

Diner Dash 5: BOOM! launches today, February 18th, with a special commemorative edition for $19.99 on PlayFirst.com. The standard edition of Diner Dash 5: BOOM! will launch approximately two weeks later on PlayFirst.com for $6.99. Both versions are integrated with Facebook Connect.

Diner Dash 5: BOOM! marks the first new Diner Dash title in over two years, during which time social gaming has exploded,” said Mari Baker, president and chief executive officer of PlayFirst. “Integrating Facebook Connect enables customers to share their passion for Diner Dash with their friends and to get a cool power-up – Flo is practically a blur on the screen she is moving so fast!”

In addition to Flo’s Super Sneakers, players can involve their friends on Facebook in their Diner Dash 5: BOOM! game play by sharing and comparing high scores and trophies they earn on Facebook. Diner Dash 5: BOOM! players can also connect with one another, exchange strategy tips and information, and proudly display pictures of their customized restaurant on their profile. Diner Dash aficionados can become an official Diner Dash Fan on Facebook (facebook.com/dinerdash) and follow Diner Dash and Flo on Twitter (twitter.com/PlayFirst).

Since the debut of the franchise in 2004, the Diner Dash series has been downloaded more than 550 million times across the globe, making it one of the most popular and recognizable gaming franchises of all time. Diner Dash has been successful on multiple platforms including mobile, iPhone®, Xbox® Live Arcade, PlayStation® Network, WiiWare®, and Nintendo® DS. With the launch of Diner Dash 5: BOOM!, PlayFirst is marking its commitment to growing its presence in the social gaming space.

About PlayFirst

PlayFirst, a leading publisher of emotionally engaging interactive entertainment, is committed to providing compelling experiences that always delight customers. By creating engaging story worlds that capture the imagination, PlayFirst teams publish quality gaming experiences across popular platforms worldwide including PC, Mac, iPhone, Facebook, and consoles. The company's game portfolio includes world-renowned titles, such as Diner Dash, Wedding Dash®, Cooking Dash®, Chocolatier®, and Dream Chronicles®. PlayFirst games are available in major retailers and on more than 500 sites in 20 languages. For more information, visit www.playfirst.com.

Facebook® is a registered trademark of Facebook Inc.

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Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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