Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
GMA Coverage of Pacquiao-Clottey Fight a Disgrace
Too Many Commercials. Too Many Commercials. Too Many...

The good news is that people are able to watch Manny Pacquiao's fights here in the Philippines free of charge, on the leading broadcast television network, GMA. The bad news is that GMA shamelessly fills its coverage with enough commercials to choke an elephant.

Estimates of poverty in the Philippines vary, but it's realistic to say that 40% of the country's 92 million people fall below a poverty line no matter where it's drawn. Another 20% or so struggle to have more than one meal a day. About 25 million fall into an emerging "middle class," but this is a middle class along the lines of the US in 1963.

So even though the pay-per-view theaters and coliseums were full today with fans of Pambansang Kamao (the National Fist), generally paying between $5 and $20 apiece, the reality is that the vast majority of people here watched the fight on GMA.

And GMA was utterly disgraceful, in my opinion, in loading its coverage with commercials. The pre-fight and undercard stuff started at 10am, with four hours devoted to covering about 75 minutes of fighting.

The main event then started at 2pm, more than half an hour after the result had been announced on a rival network. GMA then layered in more than 100 minutes of commercials against the 47-minute duration of the actual fight, and a continuous stream of banner ads at the bottom of the screen during the actual fighting.

To me, this is exploitation. I would remind GMA that the federal government in the US had to step in against the avaricious networks in the 70s to put limits on the number of commercials they were allowed to run.

At the time, the networks had no clue that one day they would be abandoned as cable channels brought them real competition and as rising affluence allowed viewers to tune them out.

Living in the Philippines is often like living in the US in 1963, good and bad.

The good is that this is still a polite society, conservative of dress, absent of the crass sluttishness that has come to characterize the US. Newspapers (and to be fair, GMA and its rival ABS/CBN) take political coverage seriously, as do the candidates. Traffic, while chaotic, is mostly absent of the self-centered aggression found in the US. Popular singers have real talent.

But, on the other side of the coin...only now are people cracking down on smoking, birth control remains highly controversial, employers are allowed to mention specific age groups and a desire for employees to be "good looking," and the food companies push a non-stop cornucopia of sugar-laden cereal and "smart food" for anxious parents trying to do the best for their children.

And the leading broadcast network thinks it can run about three times a decent number of commericals during an event that defines "must see" for a nation with precious few international heroes.

In other words, the people here are great; some of the companies that serve them, less so.

About Roger Strukhoff
Roger Strukhoff (@IoT2040) is Executive Director of the Tau Institute for Global ICT Research, with offices in Illinois and Manila. He is Conference Chair of @CloudExpo & @ThingsExpo, and Editor of SYS-CON Media's CloudComputing BigData & IoT Journals. He holds a BA from Knox College & conducted MBA studies at CSU-East Bay.

Latest Cloud Developer Stories
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our ...
Public clouds dominate IT conversations but the next phase of cloud evolutions are "multi" hybrid cloud environments. The winners in the cloud services industry will be those organizations that understand how to leverage these technologies as complete service solutions for specif...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, vi...
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. ...
SUSE is a German-based, multinational, open-source software company that develops and sells Linux products to business customers. Founded in 1992, it was the first company to market Linux for the enterprise. Founded in 1992, SUSE is the world’s first provider of an Enterprise Lin...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
Most Read This Week
ADS BY GOOGLE