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Award-Winning Applix Customer Cadbury Schweppes Americas Beverages to Present at IDC's Finance Performance Management Forum
Cadbury Schweppes Americas Beverages' Director of Brand Analysis Showcases CPG Manufacturer's Experiences in Performance Managem

NEW YORK, Sept. 21 /PRNewswire-FirstCall/ -- IDC'S FINANCE PERFORMANCE MANAGEMENT FORUM -- Applix, Inc. , a global provider of single platform solutions for Business Performance Management (BPM) and Business Intelligence (BI), has an award-winning customer, Cadbury Schweppes Americas Beverages, presenting at the IDC Finance Performance Management Forum tomorrow. Bill Primerano, director of brand analysis, Cadbury Schweppes Americas Beverages, will explain how the company uses Applix's TM1 performance management software in finance and leverages it across operational activities. Primerano will explain the benefits of eliminating information silos and provide recommendations for getting participation and agreement across multiple lines of businesses and operational tasks.

Last year, Cadbury Schweppes Americas Beverages (CSAB) won Business Finance Magazine's Vision award for excellence in business performance management. The winning application uses the Applix TM1 platform for strategic planning, forecasting the impact of business model changes, budgeting and reporting.

"Attendees of the IDC's Finance Performance Management Forum can gain many insights from Bill Primerano of Cadbury Schweppes Americas Beverages," said David Menninger, vice president, worldwide product management and marketing, Applix, Inc. "Bill and his team started working with TM1 while they were at Snapple Beverages and continued to grow the breadth and depth of the application as the company acquired and merged new divisions. The Cadbury Schweppes Americas Beverages story is a perfect example of making a single investment in a BPM platform and extending its usage to meet strategic business goals across an organization."

"With TM1, the CSAB team not only performs budgeting and monthly financial reporting, but also predicts the impact of changes in product sales mix (Snapple and Mott's) as well as forecasts the impact of changing business models and measures the value of introducing new products into the marketplace," said Primerano.

Cadbury Schweppes Americas Beverages relies on TM1 for financial budgeting, planning and reporting and operational "what-if" scenario planning and profitability analysis. Additionally, TM1 serves as the consolidation point of raw data gathered from the company's SAP implementation and enables rapid analysis and reporting on the information stored in the enterprise resource planning (ERP) application.

About IDC's Finance Performance Management Forum

IDC's Finance Performance Management Forum is designed for Finance, Compliance and IT executives to evaluate how technology can be used to achieve business value and information transparency to support financial and management reporting, strategy execution, performance management and sustainable compliance. End-users discussing case studies, IDC analysts and industry experts will educate attendees on the roadmap to achieving these objectives through the latest solutions available to support information integrity, business performance management, meeting compliance mandates and how leading organizations are meeting these challenges. The event takes place September 22, 2005 at the Millennium Broadway Hotel in New York City.

Applix TM1

Applix's TM1 is a proven, multi-dimensional business planning, reporting and analytics platform for powering strategic analysis of financial, transactional, operational and other business data. TM1 has scored the highest rating in goal achievement, better decisions, and better reporting for the second year in a row, according to The OLAP Survey 4 (http://www.survey.com/olap) by independent analyst Nigel Pendse. The annual BPM Partners "Beyond the Hype" Webcast (http://www.bpmpartners.com/events_webinars.shtml) named Applix the 2004 leader in the tools category and in 2005 recognized that Applix customers had the highest level of satisfaction of any of the leading BPM solutions, suites, tools and vendors. Customers using TM1-based applications have won industry awards from several leading publications, including Start Magazine and Business Finance Magazine.

Applix recently released TM1 Financial Consolidations(TM) to streamline journal entries, inter-company eliminations and other consolidation processes. The company also offers TM1 Planning Manager(TM) to provide workflow and compliance capabilities for all TM1-based applications, TM1 Financial Reporting(TM) for rapid and easy reporting applications and TM1 Web(TM), a Web-enabled front end for global and remote read/write capabilities of BPM and BI applications.

About Cadbury Schweppes Americas

Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB) is a subsidiary division of Cadbury Schweppes plc. CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7 UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit http://www.cadburyschweppes.com/.

About Applix

Applix is a global provider of Business Performance Management and Business Intelligence solutions. These solutions, based on Applix's TM1 analytics platform, enable the continuous planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group (http://www.bpmstandardsgroup.org/), and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace.

More than 2,000 customers worldwide use TM1 for its tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based solutions help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit http://www.applix.com/.

This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2004 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading "Factors That May Affect Future Results." The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward- looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

Applix and TM1 are registered trademarks of Applix, Inc., TM1 Financial Consolidations, TM1 Planning Manager, TM1 Web are trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.

Contact: Charlotte Locke Kelley Kassa Applix SparkSource, Inc. (508) 475-2441 (781) 274-6061 x206 clocke@applix.comkkassa@sparksource.com

Applix, Inc.

CONTACT: Charlotte Locke of Applix, +1-508-475-2441, clocke@applix.com;
or Kelley Kassa of SparkSource, Inc., +1-781-274-6061 ext 206,
kkassa@sparksource.com

Web site: http://www.applix.com/
http://www.cadburyschweppes.com/

About PR Newswire
Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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