Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
A Startup SEO Lesson
While SEO is merely a component of the marketing mix, it’s one of few things a company can do to drive some immediate traffic

SEO

The name of this blog is Marketing Trenches. We chose that name because we like to give readers real stories, based on real situations, with real clients. From the trenches, if you will.

We’re currently working with a startup software company on various facets of their official launch. We work with lots of software companies, and a few startups, but this one is different. First of all, the company is funded, which is no small feat these days. Second, the co-founders are very bright and experienced, but also understand that - as Will would say - they don’t know what they don’t know. Last but not least, they recognize the value of good marketing, even though it’s not their specialty.

One of the areas this company (and by the way, you’ll hear plenty about them upon launch in a couple of weeks) has been particularly interested in is SEO, and for good reason. While SEO is merely a component of the marketing mix, it’s one of few things a company can do to drive some immediate traffic and even brand awareness without spending “media” dollars.

While I could make this into a pretty exhaustive list, let me focus on a few items that every startup (or frankly, any company kicking off an SEO strategy) should be aware of.

Content is king. Say it again. Content is king.

Your most valuable resource from an SEO standpoint is your content. Most companies have it, yet fail to make it web accessible and fail to optimize it. If you have content - especially educational content - include it in your site or blog. Turn it into a web page, talk about it in a video, syndicate it through distribution channels.

Get analytical with your research and tags, but realize that trial and error rules.

In certain engagements, we spend a lot of time doing keyword research and then translating that into meta tags and copy. That’s absolutely the right thing to do.

That being said, the best way to determine whether “smb social media consulting” is a better performing keyword than “small business social media marketing” is to tag it, try it, and track it.

Focus on the magic combination: search volume + winnable +relevant + searcher intent.

I know, this sounds like a lot of things to take into consideration. It is. If you’re deciding between one or another keyword to focus on, remove search volume and winnability for a second. Focus on whether the keyword is truly relevant to your product/service, and whether the keyword indicates intent to explore or even purchase solutions.

Sure, a keyword like “planning software” may generate more than 300k searches per month, but how many of those searchers actually intend to explore or purchase your “project management software”?

Blog, blog again, blog once again for the long tail.

If you’re blogging the right way, without even thinking about it your posts are addressing long-tail search terms, the same long-tail search terms that your website will never capture.

For example, this post will likely rank on some variations of “startup SEO” within a few months. I didn’t think about this when I started writing the post, but it’s a nice secondary benefit, right?

Write well. Be interesting.

One of my favorite Davis-isms. When in doubt, write solid content and make it sizzle a bit. If you do that, chances are that it will eventually have an impact on your SEO efforts.

Bonus: One-time, on-page optimization is merely a starting point. Be patient. SEO is not a one-time tactic, not anymore.

Once upon a time, a company could launch a web site, write some nifty meta tags, wait a few weeks and BOOM - here comes the traffic explosion. Sorry, that doesn’t work anymore. This isn’t 1999, or 2003, or even 2007.

The most successful SEO programs we’ve developed or witnessed are those that are done right from the get go, and supported by the all-important link-building program.

SEO is not a one-time effort. If you take one thing away from this post, make it that one.

Read the original blog entry...

About Mike Sweeney
Mike Sweeney and Right Source Marketing help organizations build their marketing strategy, organize the structure to accommodate that strategy, and deliver the specific services to execute that strategy. We do this through a unique model that provides senior level strategic consulting as well as specific services that cover every area of an organization’s marketing plan.

Latest Cloud Developer Stories
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In...
DevOpsSUMMIT at CloudEXPO, to be held June 25-26, 2019 at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you canno...
Automation is turning manual or repetitive IT tasks into a thing of the past-including in the datacenter. Nutanix not only provides a world-class user interface, but also a comprehensive set of APIs to allow the automation of provisioning, data collection, and other tasks. In thi...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and l...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it'...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
Most Read This Week
ADS BY GOOGLE