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Digg News Content Accelerated by Cotendo
Having a high-resiliency CDN is critical to Digg's business

Digg, a leading crowd-sourced content discovery and sharing Internet site, recently enlisted the Cotendo Site Acceleration suite - from Cotendo, an innovative CDN and Site Acceleration Services Provider - to speedily display the nearly 20,000 news and video submissions it receives daily to its vast member base numbering more than 40 million.

Digg is leveraging Cotendo's technology to rapidly and reliably deliver all of its new widgets, "Digg this" buttons, default graphic images, and popular downloadable icons, allowing users worldwide to easily link to Digg.

"The performance and uptime we are achieving with Cotendo is outstanding," said Scott Baker, Vice President of Operations at Digg. "Having a high-resiliency CDN is critical to our business, and Cotendo stood out in our competitive evaluation of CDN vendors. Recently, we moved our new versions of our popular "Digg This" buttons and our Digg Widgets for delivery from Cotendo's network and are getting very positive feedback about the improved speed, which is due to our fantastic developers at Digg and Cotendo's high performance platform."

Digg is a place for people to discover and share content found on the web. From the biggest online destinations to the most obscure blogs, Digg surfaces the best stuff as voted on by its users, who collectively determine the value of content. Once something is submitted, other people see it and "Digg" what they like best. The most popular submissions are promoted to Digg's front page for millions of visitors to see immediately.

"We are proud to play a key role in Digg's technology infrastructure," said Ronni Zehavi, Cotendo's CEO. "Our high-performance CDN and site acceleration suite is especially important for meeting their requirements for accelerating content and user engagement -- Digg's content has a cache hit ratio of nearly 100%, meaning that we serve most of it over and over from our cache after accessing it once from their server. By always keeping pace with their requests, we ensure a high-quality viewing experience for Digg users."

Baker noted that Cotendo's geographical footprint was also an important factor in the decision to implement Cotendo. "Nearly half of our users are located outside of North America, and Cotendo's performance in serving the regions we most want to reach -- including India and Indonesia -- is excellent," he said. "And Cotendo also provides a level of flexibility that some other CDN vendors don't."

About Digg
Digg is changing the way people consume information online. Founded by Kevin Rose in November 2004, Digg is enabling social curation of the world's content and the conversation around it. For more information about Digg, please visit http://digg.com/.

About Cotendo
Cotendo is a CDN and site acceleration services provider and an innovator of software-focused site acceleration technologies. Cotendo's full suite of CDN and site acceleration services is addressing an important unmet need that Internet content and web application providers have for application-level flexibility and sophisticated management of performance and cost. Cotendo is led by experts in intelligent content management and content delivery networks. Founded in 2008, Cotendo is funded by Sequoia Capital and Benchmark Capital. The company is headquartered in Sunnyvale, California with R&D based in Israel. For more information about Cotendo and its Site Acceleration Suite, visit http://www.cotendo.com.

About Elizabeth White
Elizabeth is an assistant news editor at SYS-CON Events, Inc. where annual high-energy conferences are created with industry-leading players. Elizabeth works on the SYS-CON Events team behind Cloud Computing Conference & Expo, Virtualization Conference & Expo, GovIT Expo, and the UlitzerLive! New-Media Conference & Expo.

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