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Cloud Computing Expo How to Market Cloud Computing Solutions
Microsoft's Exhibit at Cloud Expo 2010 East in New York City
By: Larry Carvalho
Apr. 26, 2010 07:45 PM
Cloud Expo Europe €550 Savings here! Got back Friday after a week in the East coast attending the Cloud Expo and meeting with customers/partners. I roamed around the exhibits and found one vendor area that was always packed - Microsoft. Folks were attracted to the huge honking collection of hardware placed right in middle of their exhibit space. Now Microsoft is not a hardware vendor - but they seem to have partnered with others to bring this and show their might. It also needed a special drop of electricity into the hall - 400V or so using a thick cable!
Cloud computing is a collection of components that has to be delivered seamlessly - and customers notice. Microsoft seems to know that and they did an excellent job in presenting their story - of course sharing their stage with a hardware partner - to deliver that message. While cloud computing is still nascent and a lot of hype around it - good marketing will make the difference on who is chosen by customers and partners.
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