yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
Cloud Expo & Virtualization 2009 East
Smarter Business Solutions Through Dynamic Infrastructure
Smarter Insights: How the CIO Becomes a Hero Again
Windows Azure
Why VDI?
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun's Incubation Platform: Helping Startups Serve the Enterprise
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
Brand Presence and the App Store
Are you a Trailblazer or a Follower? An underlying project driver

Recently I had the opportunity to address two groups of Corporate Developers that are targeting iPhone and iPad as a deployment platform for their Enterprise. During the seminars both myself and a few other Sybase colleagues covered such subjects as Management and Security of iOS devices through our integration with Apple's new MDM (Mobile Device Management) protocol along with unwiring enterprise data from heterogeneous back ends to primarily iOS devices, though others are also possible. This last point is achievable through the use of a Mobile Enterprise Application Platform (MEAP), of which Sybase has the market leader in SUP or the Sybase Unwired Platform.

During and after the events I was able to have several very interesting conversations with attendees from a wide variety of industries.... Finance. Utilities, Manufacturing, Medical and Services, to pick a few. One low level theme that kept on reoccurring, so much so that I feel compelled to report on it, was the theme of...

Brand as one of the underlying project drivers.

It seems, is that a number of large corporate customers feel that if they are a serious Brand, and let's face it if they don't feel that way they really are not serious about winning in business, that they should have a brand presence in the App Store. In fact it is becoming more like a necessity, but Why? The answer comes in two parts…

  • Firstly, some are going onto iOS app development before their competition, leading the way to drive new business and customer satisfaction, as well as customer retention and new sales.
  • Secondly, some are being forced, though indirectly, due to the fact that their closest competitors are reaping the reward already and they are being forced to play catch up.

This second point is not a great position to be in, but one that has it's advantages, of which is that your app can go beyond what others have defined as the de-facto standard in your area of business, adding new functionality and usage scenarios.

Outside of these seminars, I have also had first hand experience of hearing so many iPhone Users say, 'Why is there not an App from my favorite...?' So, whichever group you are in, the Trailblazers or the Followers, the point to remember is that more and more

'You are not a Brand leader unless you have an App Store presence!'

About Ian Thain
As one of the Sybase Technical Evangelists, Ian regularly addresses technical audiences all over the world and his sessions are always very well attended. He also writes education classes, whitepapers, demos and articles for various Sybase products and publishes regularly in Journals such as SYS-CON's PBDJ and International Developer Magazine. He is also the Sybase Unwired Platform & PocketBuilder Evangelist and works closely with the team in Dublin, CA and Concord, MA on new features and demonstrations for the products. In his customer-facing Evangelist role, Ian is very involved with the design, production and testing of Enterprise class Unwired Solutions, that have been implemented using Sybase's Unwired tools for Sybase customers around the globe. In addition, Ian is a dedicated technical expert continually working with Sybase's key partners and clients to enhance the capabilities of the Unwired solutions that Sybase can offer to its customers. Ian can also be found on Twitter @ithain

In order to post a comment you need to be registered and logged in.

Register | Sign-in

Reader Feedback: Page 1 of 1

Latest Cloud Developer Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSy...
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configura...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchai...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (Clo...
The need for greater agility and scalability necessitated the digital transformation in the form of following equation: monolithic to microservices to serverless architecture (FaaS). To keep up with the cut-throat competition, the organisations need to update their technology sta...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)!

Advertise on this site! Contact advertising(at)! 201 802-3021

SYS-CON Featured Whitepapers