LOS ANGELES, July 29 /PRNewswire/ -- Partying for a Purpose is hosting its 7th annual fundraising event Lucky 7 at the Playboy Mansion on August 21 benefiting It's All About The Kids Foundation, a cause dedicated to enhancing the lives of less fortunate children. Playboy Playmate 2004 Pilar Lastra and Playboy Cyber Girl Melissa Dawn Taylor will be the weekend hosts, which will include three parties from Friday August 20 through Sunday August 22.

During the Lucky 7 party festivities at the Playboy Mansion, Mr. Hugh Hefner will be honored with the "Taking Care of Business Award." The award is in memory of Scott Brannon, who was murdered in 2006.

"We have had the privilege of having six successful annual events at the Playboy Mansion," said Angela Brannon, Co-Founder and Executive Director of It's All About The Kids. "Because of Mr. Hefner's generosity, our high profile events have helped us build awareness with new audiences, and the funds raised will enable us to continue to assist under privileged children in San Diego and around the world. We are so excited to honor him! To date, we have served over 10,000 children. At this year's party, are also supporting the Seeing Stars Foundation and Global H2O."

Lucky 7 guests will be partying for a purpose at The Hyatt Century Plaza for three days, including a Friday Casino Night with a hosted VIP cocktail party, Saturday pool party and a "RECOVERY" pool party on Sunday. Casino Night guests will enjoy roulette, blackjack and a live auction for the chance to body paint models. Winning bidders will arrive at to the Mansion early on Saturday evening to help paint their beauties.

Only Four Hundred tickets are available for the weekend-long event, with 100% of the proceeds going to It's All About The Kids. All donations are 50% tax deductible. To purchase tickets and for more information, visit www.PartyingForaPurposeMansionParty.com. For media inquiries, contact Richie Matthews of DIALOGO at richie@prdialogo.com

SOURCE Partying for a Purpose