PHOENIX, Nov. 22 /PRNewswire/ -- Circle K Stores Inc. today announced the launch of their new Talk-and-Go Mobile(R) Pay-as-you-go Wireless Phone across the USA.

Offered through more than 2,100 Circle K Store locations, the new Talk- and-Go Mobile Pay-as-you-go Wireless Phone provides consumers the benefits of wireless calling without having to sign a contract or the hassles of setting up a new account, credit checks and paying for minutes that are never used.

"The Talk-and-Go Mobile program was developed with the needs of today's budget-conscious consumer in mind who is seeking an easy to understand wireless program. Pay-as-you-go wireless phones have become an increasingly popular choice for consumers because they offer all of the same benefits of contract programs, without the contracts or monthly bills. You only pay for what you use," said David O'Toole, Manager of Telecom Services for Circle K.

"We believe Talk-and-Go Mobile will also be a favorite choice for parents because it helps them control how much their children can spend," O'Toole added.

Talk-and-Go Mobile offers a Nokia phone with a pre-assigned local telephone number and is ready to use immediately out of the box. They include all the features today's consumer wants: Nationwide Long Distance, Voice Mail, Caller ID, Call Waiting, Three-way Calling, Text and Instant Messaging, and more.

Customers are able to manage their accounts easily with a bi-lingual, automated customer-care system in Spanish and English. Designed to be customer-friendly and easily accessible, customer services include automatic balance notification and the ability to easily add airtime from the mobile phone. Additionally bi-lingual phone instruction manuals and program collateral ensure the program is easily understood by today's diverse consumers. Recognizing that many Circle K customers need to stay in touch with family and friends in other countries, the program also offers cost- effective international calling to more than 200 countries with competitive pricing compared to most prepaid wireless services.

Air time for the new Talk-and-Go Mobile program is just 20 cents per minute, with coverage reaching across the USA. Refill pins are available in denominations of $25, $50, $75 or $100 at all participating Circle K stores in the US. All Talk-and-Go Mobile customers will receive the same low rate per minute and 120 days airtime-expiration balance no matter what denomination they buy. If accounts are refilled within 120 days, customers carry their unused balance over.

The Circle K Talk-and-Go Mobile program is enabled by Ztar mobile, a leading mobile virtual network enabler (MVNE).

"Circle K is nationally recognized for offering quality and convenience to its customers. Working closely with Circle K, we were able to devise an end- to-end wireless program that is specifically tailored to the needs of their customers," said Mark Baehr, vice president, Ztar mobile.

Talk-and-Go Mobile should be a great choice for Circle K customers as it is customized to fit their needs. With it, Circle K customers can actively manage costs in real time, refill airtime at their Circle K stores, economically procure service and forbear long-term commitments," Baehr added.

About Circle K Stores Inc.

Circle K Stores Inc. is a wholly owned subsidiary of Alimentation Couche- Tard Inc., the leader in the Canadian convenience store industry. In North America, Couche-Tard is the fourth largest convenience store operator and the second largest independent (not integrated with a petroleum company) convenience store operator. The Company currently operates a network of 4,898 convenience stores, 3,073 of which include motor fuel dispensing, located in eight large geographic markets, including three in Canada and five which cover 23 American states in the United States. Some 34,000 people work at Couche- Tard's executive offices and throughout the network.

About Ztar mobile, Inc.

Based in Dallas, Texas, Ztar mobile, Inc., a Mobile Virtual Network Enabler, delivers turnkey wireless solutions that enable clients to deliver private branded wireless services to their customers. Ztar mobile provides a complete outsourced solution, from airtime to service creation, billing and customer care. For more information please visit http://www.ztarmobile.com/ .

CONTACT: Dan Stiel of Circle K Stores Inc., +1-602-728-3208; or Matt
Callahan of Ztar mobile, Inc., +1-214-231-0103 x 4050, or
press@ztarmobile.com

Web site: http://www.ztarmobile.com/