Comments
yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
Cloud Expo on Google News
SYS-CON.TV
Cloud Expo & Virtualization 2009 East
PLATINUM SPONSORS:
IBM
Smarter Business Solutions Through Dynamic Infrastructure
IBM
Smarter Insights: How the CIO Becomes a Hero Again
Microsoft
Windows Azure
GOLD SPONSORS:
Appsense
Why VDI?
CA
Maximizing the Business Value of Virtualization in Enterprise and Cloud Computing Environments
ExactTarget
Messaging in the Cloud - Email, SMS and Voice
Freedom OSS
Stairway to the Cloud
Sun
Sun's Incubation Platform: Helping Startups Serve the Enterprise
POWER PANELS:
Cloud Computing & Enterprise IT: Cost & Operational Benefits
How and Why is a Flexible IT Infrastructure the Key To the Future?
Click For 2008 West
Event Webcasts
You Are Who Google Says You Are
Every major organization has suffered defamatory postings online

If you want to know what impression your brand is making, there is no need to send out thousands of students armed with clipboards – just simply Google yourself. You are who Google says you are after all. This has been known in the B2C environment for some time as brands fight to control consumer feedback, sharing the good and hiding the constructive.

B2B giants have (so far) been naive to the transparency of the new digital world and are now suffering the consequences, rushing crisis communication to cover up the cracks.

Previous efforts include corporate leviathans leading themselves down a path of false security, closing the doors on social media in the workplace, failing to consider that anyone can have an anonymous online voice through FaceBook, Twitter, blogs, Word Press and even Ulitzer. Big businesses must wise up to this fact and protect themselves.

Most slander occurs across social media networks, community websites and blogs, but the real damage occurs across search engine results pages. Branded search queries could deliver results that could preclude your organization from making that sale.

Every major organization has suffered defamatory postings online – it has become a necessary evil of modern success (http://killercoke.org/ ). There are several ways to deal with this however, and in my experience creating a good product with unrivalled customer service and ROI will always quash any complaint.

But if your organisation is already at the point where your brand is out of control it is best to counteract immediately by creating a message of your own that would be identified as more relevant and useful for the particular offending search query.

Luckily, securing B2B search results is far easier than in the highly competitive B2C realm. Primarily because B2B purchasing is a lengthy process including many stakeholders and not regularly achieved online, so innovative sales techniques tend to revolve around traditional offline methods than evolving online channels compared to that of the retail sector.  And if caught immediately, changes on existing online real-estate in SEO can make significant and immediate changes.  However, B2B organizations do not know how commanding their longstanding websites are in Google search, so they are slow to capitalise on the opportunity until it is too late.

Online Reputation management is tough. It requires patience, time and energy and a willingness to run a reactionary strategy of ‘trial by error’ to find out what works for your organisations, refine and define next steps. I must stress that such online masking is not a silver-bullet solution.

About John Funnell
John Funnell has worked in online media for over ten years, after achieving his First Class BSC Hons Degree (BBC Sponsored), John won Bos 18-21 Princess Trust Entrepeneur of the year at 21, setting up Clean Living Records Ltd (including www.BeatReview.com) with great success having many acts that charted in Europe and Canada. After selling the business John looked for a new challenge and joined GDS International, having a successful career in sales and Delegate acquisition, he worked up to Event Director EMEA, forging contacts with some of the biggest technology names in the world, this lead to John having a lead role in the creation of MeettheBoss.com and MeettheBoss.tv – the worlds largest business IPTV channel. John then took over as Marketing and Communications Director and ran a multifaceted global Marketing team for GDS International in New York, Sydney, Kuala Lumper and the UK.. John joined Global in 2011 with the challenge of supporting its growth by developing a solid Marketing foundation through various Digital, PR and brand initiatives.

Latest Cloud Developer Stories
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In...
DevOpsSUMMIT at CloudEXPO, to be held June 25-26, 2019 at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you canno...
Automation is turning manual or repetitive IT tasks into a thing of the past-including in the datacenter. Nutanix not only provides a world-class user interface, but also a comprehensive set of APIs to allow the automation of provisioning, data collection, and other tasks. In thi...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and l...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it'...
Subscribe to the World's Most Powerful Newsletters
Subscribe to Our Rss Feeds & Get Your SYS-CON News Live!
Click to Add our RSS Feeds to the Service of Your Choice:
Google Reader or Homepage Add to My Yahoo! Subscribe with Bloglines Subscribe in NewsGator Online
myFeedster Add to My AOL Subscribe in Rojo Add 'Hugg' to Newsburst from CNET News.com Kinja Digest View Additional SYS-CON Feeds
Publish Your Article! Please send it to editorial(at)sys-con.com!

Advertise on this site! Contact advertising(at)sys-con.com! 201 802-3021



SYS-CON Featured Whitepapers
Most Read This Week
ADS BY GOOGLE