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yourfanat wrote: I am using another tool for Oracle developers - dbForge Studio for Oracle. This IDE has lots of usefull features, among them: oracle designer, code competion and formatter, query builder, debugger, profiler, erxport/import, reports and many others. The latest version supports Oracle 12C. More information here.
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Exclusive Q&A with Sandeep Johri, VP of Industry Solutions & Strategy at HP

Cloud Computing Journal: We hear much talk about public, private, and hybrid models for cloud services in the enterprise. What is the HP take on that - how are you positioned?

Sandeep Johri: HP’s strategy is centered on empowering both commercial and enterprise class cloud computing. Research from HP indicates that senior business, government and technology executives believe that by 2015, 18% of their IT delivery will be through the public cloud and 28% by the private cloud. That leaves the remainder of IT delivery to be handled by traditional delivery methods, either managed in-house, outsourced, or both.

To get the most out of cloud computing, Instant-On Enterprises need to understand where and how their portfolio of technology services can benefit from cloud sourcing. They need to weigh cloud against traditional delivery models and select the best method of service delivery to get what they need done, at the right cost and in the right time. The choice to implement cloud is different for every enterprise, but most need to carefully consider factors such as security, the openness of the infrastructure, automation, resiliency and seamless delivery.

HP’s cloud solutions allow organizations to leverage cloud computing in a way that successfully meets business demands by employing existing technologies to build private cloud, consume enterprise cloud services, transform applications and infrastructure as well as manage all services to gain a competitive or service advantage.


Cloud Computing Journal:
Are you prepared to venture any kind of numbers as to what the Hybrid model might offer the enterprise in terms of cost savings compared to traditional IT?

Johri: Cloud computing brings with it the promise of choice: choice in how you source and deliver services to drive out cost, in how you ramp up delivery time, and in how you achieve higher quality. These savings will vary as each enterprise has unique needs and will deploy a unique Hybrid Delivery model to meet those needs.


Cloud Computing Journal:
Are you at all nervous about joining the likes of AWS and IBM, competing with them in providing a full range of IaaS offerings hosted on HP data centers? Don't they have too much of a lead - don't you risk being too late to the Cloud party?

We are taking a rolling thunder approach with cloud. This means you will see a continued cadence of announcements to our portfolio over the coming months in support of our vision.

We feel that the time is right to bring mission critical cloud computing to the marketplace. Today, everything is mobile, connected, interactive, immediate, and fluid. To gain competitive or service advantage in the face of these new customer and constituent patterns requires technology be at the very forefront of enterprise innovation and growth. With a broad footprint in virtually all areas of the technology ecosystem, only HP has the experience in helping enterprises create the hybrid delivery cloud model for agility and efficiency.


Cloud Computing Journal:
And is your target market SMBs, or are you aiming at large businesses, governments and applications providers?

Johri: Our offerings are currently targeted towards large enterprises and the public sector. HP has a long history of serving as a trusted advisor to enterprises and government entities, and understands their current needs better than any other vendor.


Cloud Computing Journal:
How important is automation to the new HP CloudSystem, announced just this week?

Johri: Current approaches to cloud fall short, create fragmentation and only address a portion of the capabilities required for a complete cloud solution. HP CloudSystem is the most complete, integrated system to build, manage, and consume services across private, public and hybrid cloud environments.

HP CloudSystem is a complete cloud offering based on HP’s market leading HP Cloud Service Automation software and Converged Infrastructure. HP CloudSystem delivers broad application support and helps businesses package, provision and manage cloud services to users regardless of where those services are sourced. Automated management capabilities help ensure that performance, compliance, and cost targets are met by allocating private and public cloud resources based on a client’s pre-defined business policies. As a result, clients have a simplified yet integrated architecture that is easier to manage and can create and deliver new services in minutes.


Cloud Computing Journal:
Can private cloud services be built both for infrastructure and for applications?

Johri: Yes, absolutely. HP CloudSystem, underpinned by Cloud Service Automation software, unifies security, governance and compliance across applications, services, as well as physical and virtual infrastructure. Customers are able to rapidly deliver high quality services by automating application to infrastructure provisioning as well as compliance and system level performance monitoring. Providing customers the roadmap to easily architect infrastructure for applications and services, HP CloudMaps makes HP CloudSystem more application-aware and automated.


Cloud Computing Journal:
How about lock-in - will HP support all major workloads and platforms from its new cloud hosting services, or only a few selected ones?

Johri: HP CloudSystem is a single cloud platform that supports any application, managed across any source, and delivered at any scale. Based on open standards to support multiple types of applications and virtual machines, CloudSystem helps businesses execute on their technology initiatives.


Cloud Computing Journal:
And how about standards - are they important, from an HP perspective?

Johri: HP is a founding member of the Cloud Security Alliance, a non-profit organization formed to promote the use of best practices for providing security assurance within Cloud Computing. This includes an open discussion and independent research on creating standards for cloud computing to promote the use of best practices for providing security assurance within Cloud Computing, and provide education on the uses of Cloud Computing to help secure all other forms of computing.


Cloud Computing Journal:
When HP acquired EDS HP, it bought into a hosting and multi-tenancy heritage, will that be brought now to the public cloud space - is that a driver for this slew of announcements?

Johri: HP Enterprise Services plays a key role in this announcement. However, HP has delivered private clouds for many years through its Converged Infrastructure, Shared Service Utility, and other offerings. In addition, HP provides highly scalable offerings, targeted specifically at massive scale-out or cloud computing environments—designed for scale, peak performance, and extreme density and power efficiency.


Cloud Computing Journal:
What kind of trajectory does HP anticipate for its Cloud services? Is the key differentiator to be price, workload agnosticism, support, or what?

Johri: HP is currently in a “quiet period” preceding a quarterly earnings announcement (scheduled for Feb 22). While we do expect cloud computing to be a significant opportunity for HP, we cannot speculate on future revenue.

About Jeremy Geelan
Jeremy Geelan is Chairman & CEO of the 21st Century Internet Group, Inc. and an Executive Academy Member of the International Academy of Digital Arts & Sciences. Formerly he was President & COO at Cloud Expo, Inc. and Conference Chair of the worldwide Cloud Expo series. He appears regularly at conferences and trade shows, speaking to technology audiences across six continents. You can follow him on twitter: @jg21.

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