From the Wires
Creative Realities Releases "2011's Critical Five: Top Digital Strategies for Revolutionizing the In-Store Experience"
Brand Experience Innovators Share In-Store Strategies for the New Year
By: Marketwired .
Feb. 7, 2011 04:56 PM
NEW YORK, NY -- (Marketwire) -- 02/07/11 -- Creative Realities -- a digital brand experience company that has helped brands such as Nike, Mercedes Benz, and AT&T bridge the physical and virtual worlds of digital marketing -- today released a list "2011's Critical Five: Top Digital Strategies for Revolutionizing the In-store Experience."
"What every good marketer and retailer came to recognize in 2010 is that the in-store experience needs to equal or outperform the online experience or you potentially dilute the incentive for the consumer to visit a physical location," said Paul Price, CEO, Creative Realities. "By incorporating the high tech initiatives we've identified here, retailers can immediately enhance the customer's experience and serve up the same kind of advanced/informed recommendations consumers have come to expect online."
Laura Davis-Taylor, author of "Lighting up the Aisle: Practices and Principles for In-store Digital Media" and Experience Strategist for Creative Realities, collectively monitored the retail technology landscape, and identified the top five digital strategies for retailers in the coming year.
"Shoppers today have the same needs that they had 10 years ago -- it's how they go about meeting their needs that has changed. Retailers today need to be proactive in how they meet shopper expectations; we believe that incorporating these five strategies will make the biggest overall difference for any retailer's physical shopping experience," noted Davis.
2011's Critical Five: Top Digital Strategies for Revolutionizing the In-store Experience
1. Converge the mobile and in-store experience.
2. Socially empower the shopping experience.
3. Personalize the mobile and digital experience in-store.
4. Learn from the digital marketplaces and similarly service customer's needs.
5. Digitally empower associates.
Thanks to the exciting new digital technologies available today for brands and consumers alike, marketers now have the opportunity to evolve shopping experiences inside stores. Price notes, "2011 will be a critical time for brands to start planning how they'll take advantage of these digital capabilities to impact both their bottom line and competitive advantage."
About Creative Realities
Creative Realities, a digital brand experience agency, designs innovative brand experiences that bridge the physical and virtual worlds, evoking powerful emotions from consumers. Utilizing the next generation of digital technologies, the agency has created brand experiences for clients including McDonald's, Nike, Mercedes Benz, AT&T, Bank of America, and others. Creative Realities has offices in New York, New Jersey, Atlanta, and London.
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