Acer Reorgs to Meet Crisis
Acer was hoping to sell six million tablets this year, starting with the unit it put out in February
By: Maureen O'Gara
Apr. 25, 2011 07:00 AM
Less than three weeks after Acer's CEO and president Gianfranco Lanci quit in a disagreement with the board over what to do about the company's flagging PC business, it has named Jim Wong president and also made him responsible for developing the mobile devices Acer needs to ward off Apple's cannibal iPads.
The effort will be housed in a new Touch Business Group (TBG) dedicated to smartphones and tablets. Its existing smartphone operation will be melded into the new unit.
Acer was hoping to sell six million tablets this year, starting with the unit it put out in February.
Acer chairman JT Wang will remain CEO, the job he picked up when Lanci left. Campbell Kan gets to run what now becomes Acer's PC Global Operations (PCGO) and struggle with the fact that the world's second-largest PC maker after HP just cut its Q2 delivery forecast from flat to down another 10% quarter-on-quarter drop because of the slow season, the reorg and necessary inventory adjustments.
Gartner estimated last week that Acer global shipments in Q1 were down 12.2% to 10.9 million.
Kan used to run the smartphone unit that is under Wong, who was president of the company's IT Products Global Operations that included tablets, notebooks and netbooks.
The Taiwan company has also got itself a new Chief Marketing Office (CMO) EMEA president Walter Deppeler, responsible for its brand position and marketing strategy; a new Chief Technology Office (CTO), responsible for mid- to long-term planning and integration of technologies; and a new Operation Analysis Office (OAO) to study and analyze the company's business models and financial affairs.
Acer's shares on the Taiwan Stock Exchange are down a whopping 42% this year.
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