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BBC To Work With Tech Giants On Web 2.0
BBC To Work With Partners To In Developing The Web's Next Generation Of Products And Applications
Mar. 22, 2006 12:45 PM
BBC new media and technology chief Ashley Highfield says the corporation will work closely with tech giants such as Microsoft and Apple as well as distribution players such as ntl and HomeChoice as it looks to revamp its web site and deliver programmes online.
Highfield said that the BBC had to ensure that, along with producing world class programmes, it also had to be highly technologically innovative in offering audiences platform-neutral, universal access to its content. To keep pace with the unprecedented rate of change, it was imperative that the BBC worked with partners such as Microsoft, on a non-exclusive basis he added.
Highfield offered a vision of this 'Web 2.0' world when he showed how a future version of the BBC's current work-in-progress iMP (Integrated Media Player) might be integrated and delivered by the PC desktop, using features and enhancements present in Windows Vista, Microsoft's new operating system due for release towards the end of the year.
Highfield said that the BBC's integrated media player (iMP), which offered 5,000 triallists access to hundreds of programmes within a seven-day 'catch-up' window over five months, would launch later this year subject to approval being given by the BBC's governors.
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