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AWS Offers Un-Google Search
Says businesses can integrate it into their AWS-hosted web sites and applications

The Amazon cloud now has a beta Amazon CloudSearch and it's notably not Google or anybody else's search.

It leverages the A9 technology that powers search for Amazon.com so it's described as fast, fully managed and highly scalable.

Amazon says businesses can integrate it into their AWS-hosted web sites and applications.

According to AWS VP Adam Selipsky, "For many organizations, search plays a major role in how their customers experience their product or service - businesses need a sophisticated search capability to help their customers find the right information quickly. Implementing rich search functionality has traditionally been very expensive and time consuming due to the complexity of the technology required. Amazon CloudSearch frees customers from worrying about all of these complexities so they can easily launch powerful search functionality and pay only for the resources they use."

Using the Amazon Management Console developers just create a search domain, upload the data they want to be searchable and CloudSearch automatically provisions the technology resources required and deploys the "highly tuned" search indexes needed.

It's supposed to scale seamlessly as the amount of searchable data increases or as the query rate changes. Amazon says businesses can change the search parameters, fine-tune search relevance and apply new settings any time without uploading the data again.

As is Amazon's wont, there are no up-front costs or long-term commitments. Users will be billed monthly by search instances, document batch uploads, index documents requests and data transfer.

It's got small, large and extra large search instances that run 12 cents an hour, 48 cents an hour and 68 cents an hour respectively.

Naturally all the costs can add up. By way of example, Amazon said if you host 100MB of data in your search domain, you'd pay at least $86.94 a month for a small instance.

ZDnet figures it'd be good for catalogs and corporate documents but if data is re-indexed repeatedly it could get pricey.

See http://aws.amazon.com/cloudsearch for the beta and pricing details.

About Maureen O'Gara
Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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