From the Blogosphere
SAP's Mobility Vision - Any Way You Want It
SAP makes their money selling and maintaining large enterprise software implementations
By: Kevin Benedict
May. 14, 2012 06:15 AM
When you first look at the list of mobility vendors that are attending SAPPHIRENOW 2012, it may seem like most of them compete with SAP mobility, but that would be to forget that SAP sells ERP software. Look at where SAP makes their money. They make their money selling and maintaining large enterprise software implementations that run companies. Mobility is an enabler. Mobility extends and adds value to these large SAP users. Those are important points to understand.
In a way, I think SAP's mobile strategy can be defined as, "I don't care." I don't care what mobile software you use as long as it adds users and value. If more users can access SAP through a third-party mobile solution, and SAP receives more user fees, then all is well. Yes, they have spent billions of dollars on mobile middleware, tools, infrastructure and mobile applications (e.g. Sybase and Syclo), but that was, I believe, to ignite a now explosive enterprise mobility marketplace. They needed to kick-start the market and they have succeeded. There are now many mobility vendors supporting SAP users.
and Sky Technologies prove my point. There is room for many mobility vendors as long as they support SAP's middleware strategy and add value to the SAP user community.
Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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